In this episode, we dive into the world of business growth and human-centered leadership with Charlie Saffro, President and founder of CS Recruiting. With over a decade of experience in the logistics, transportation, and supply chain industries, Charlie shares her journey from marketing professional to influential recruiter.

She discusses her unique philosophy that 'business is personal,' the challenges of remote work, and the importance of genuine human connections in the workplace. Listen in to gain valuable insights on talent acquisition, retention, and the evolving landscape of workplace culture in the face of technological advancements.

00:52 Charlie's Career Journey: From Marketing to Recruitment

03:17 Building a Successful Recruiting Firm

08:20 The Importance of Human-Centered Leadership

14:23 Balancing Data and Human Touch in Recruitment

19:40 Technological Advancements in Logistics and Supply Chain

26:24 Building Authentic Connections in a Digital World

33:35 Future Trends in Workplace Culture

About Charlie Saffro

Charlie Saffro is the CEO and founder of CS Recruiting, a specialized recruiting firm focused on the logistics, transportation, and supply chain industries. A TEDx speaker on human-centered leadership and a passionate advocate for workplace culture, Charlie brings her unique perspective as a female entrepreneur to help companies understand that business is personal - a philosophy that sets her approach to talent acquisition and retention apart.

Connect with Charlie

LinkedIn: https://www.linkedin.com/in/charliesaffro/

Website: https://www.cs-recruiting.com/

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

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In this episode of the Entrepreneur's Logbook podcast, we dive deep into the evolution and impact of agile methodologies and Scrum with Jeff Sutherland, one of Scrum's original creators.

Jeff shares insights from his diverse career, spanning from military service to revolutionizing software development to his current ventures in healthcare and AI. He discusses the integral role of Scrum in organizational transformation, the importance of adjusting project management in real-time, and how AI is becoming indispensable in modern project planning and development.

Jeff also touches on the significance of performance metrics, the potential of AI to replace traditional planning methods, and how organizations can adapt to rapidly changing technological landscapes to stay competitive.

00:56 Jeff's Current Ventures

02:31 Military Background and Olympic Training

06:03 Scrum Fundamentals and Vietnam Experience

08:56 First Principles in Scrum

18:23 AI in Project Management

24:01 Integrating AI with Scrum

25:18 AI's Impact on Team Dynamics

26:08 AI in Project Management

27:09 The Future of AI in the Workforce

29:07 Human Biology and Team Performance

31:41 Measuring and Enhancing Team Productivity

36:38 The Speed of Innovation

40:46 The Future of Agile Methodologies

Connect with Jeff:

LinkedIn: https://www.linkedin.com/in/jeffsutherland/

Twitter: https://x.com/jeffsutherland

Website: https://a.co/d/9ERa0Sa

Leanpub: https://leanpub.com/u/jvsutherland

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of The Entrepreneur's Logbook, host Zachary Bernard welcomes Christopher Stauffer, CEO of Stauffer, a software consulting firm that’s been transforming the digital landscape for over two decades.

Chris shares his journey from launching Deloitte's first client website at 22 to leading successful campaigns for SpaceX, Billboard, and universities, earning prestigious awards like the Clio. The conversation dives into bridging the gap between marketing and engineering teams, shared strategies for effective collaboration, and the role of AI in enhancing workflows.

Chris emphasizes the importance of understanding the 'why' behind projects and the impact of prompt engineering in the evolving landscape of marketing.

Tune in to learn how effective collaboration and innovative approaches can propel your business to new heights!

00:56 Chris’s Early Career and Evolution

02:58 Bridging the Marketing and Engineering Gap

05:38 The Importance of Collaboration

07:19 Effective Communication Strategies

11:31 Joint Application Design (JAD) Sessions

23:09 Case Study: Increasing Conversion Rates

35:27 The Role of AI in Marketing and Engineering

39:34 Future of Marketing and Engineering Collaboration

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/staufferinc + https://www.linkedin.com/company/stauffer

Website: https://www.stauffer.com/

chris@stauffer.com

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook Podcast, host Zach interviews Scott Roy, CEO and founder of the global sales consulting firm Whitten & Roy Partnership. Scott shares insights from his 47-year career in sales, from his beginnings as a door-to-door book salesman to co-founding Family Heritage Life Insurance Company.

Scott discusses his approach to 'decision intelligence selling,' and how it aligns ethical sales practices with both profit and societal impact. Listen in as we dive into Scott's transition from traditional sales to his work in social enterprise, offering life-changing solutions in developing countries. Scott also outlines common sales challenges and reveals strategies to create an effective, purpose-driven sales force.

00:57 Scott Roy's Early Sales Journey

03:57 Transition to Sales Management

05:24 Balancing Sales and Societal Impact

13:00 Decision Intelligence Selling Explained

22:15 Cultural and Organizational Sales Challenges

31:04 Balancing Mission and Revenue in Social Enterprises

Connect with Scott:

LinkedIn: https://www.linkedin.com/in/scottaroy/

Website: https://www.wrpartnership.com/

Decision Intelligence Selling: Transform the Way Your People Sell: https://www.amazon.com/Decision-Intelligence-Selling-Transform-People-ebook/dp/B08H2JWQRJ

Sell Well, Do Good: DQ Selling for Social Enterprises : https://www.amazon.com/Sell-Well-Do-Good-Enterprises-ebook/dp/B0957V27HV

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary dives into the world of effective leadership with Michael Brainard, CEO and founder of Brainard Strategy. Michael shares his journey from aspiring athlete to expert in industrial and organizational psychology. He discusses his groundbreaking work on the 'bias trifecta,' the crucial role of self-awareness, and the importance of mitigating biases in decision-making.

Michael also explores the evolving landscape of leadership, emphasizing diversity, equity, and inclusion (DE&I), emotional intelligence (EQ), and the challenges of managing hybrid work environments. Through practical examples and insights from his book, he illustrates how leaders can navigate complex situations, build cohesive cultures, and foster innovative teams.

00:51 Michael Brainard's Journey into IO Psychology

02:46 The Bias Trifecta and Leadership Decision-Making

07:16 Mitigating Biases in Leadership

13:13 Ignorance and Insecurity in Leadership

18:20 The Importance of Emotional Intelligence

22:51 Culture, Vision, and Strategy in Organizations

27:44 Future Trends in Leadership

35:05 Michael Brainard's Personal Leadership Journey

Connect with Michael:

Website: https://www.brainardstrategy.com/

LinkedIn: https://www.linkedin.com/in/michaelbrainard/

Michael’s Book : https://www.amazon.com/How-Become-Effective-Leader-Disciplines/dp/B0BZX2YFX8

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard welcomes Beybin Esen, COO at Kimola. Beybin shares her extensive background in strategy and consumer insights, alongside her journey at Kimola from its inception to its growth as an AI-based customer feedback analysis platform.

The discussion dives into Kimola's unique approach to analyzing textual data from various sources, including social media, chatbots, and reviews, to provide actionable insights for businesses. Beybin highlights the importance of understanding customer needs and leveraging data to enhance customer experience and drive business growth. The conversation also touches on innovative and unusual use cases of Kimola's platform and gives valuable advice for early-stage SaaS founders looking to scale their operations globally.

00:06 Meet Beybin Esen: COO of Kimola

01:04 Beybin’s Career Journey and Role at Kimola

02:07 Kimola’s Growth Strategy and Success

03:37 Understanding Customer Needs with AI

05:17 Analyzing Data for Business Growth

08:18 Competitor Analysis and Market Research

09:43 The Importance of Holistic Data Analysis

14:56 Challenges and Unique Use Cases

21:26 Advice for Early-Stage SaaS Founders

• Focus on understanding how to sell and who to sell to
• Don't overlook the importance of SEO for Growth
• Prioritize brand positioning over just features
• Find market gaps and understand target audience needs

Connect with Beybin:

Website: https://kimola.com/

LinkedIn: https://www.linkedin.com/in/beybinesen/

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Logbook Podcast, Zachary Bernard speaks with Joel Quintela, founder and CEO of Quintela Group, a company revolutionizing HR technology solutions for Fortune 500 companies. Joel shares insights from his 25 years of experience in HR assessment technology and his unique background in computer system engineering and business psychology.

He discusses his journey from aspiring to own IBM to founding his own company in 2009, his philosophy on skill-based hiring, and the complexities of HR tech. Joel also dives into the role of AI in HR, emphasizing the importance of responsible and ethical use of technology to enhance efficiency without compromising fairness and compliance. The conversation covers practical advice for HR professionals on building a strong foundation for hiring processes and navigating the evolving landscape of HR technology.

00:52 Joel Quintela's Background and Journey

02:31 Combining Technology and Psychology in HR

04:31 The Evolution of HR Technology

08:20 Implementing Skill-Based Hiring

11:15 Challenges in HR Tech Integration

17:02 Differences Between Enterprise and Medium-Sized Companies

20:47 The Impact of AI on HR Tech

23:04 The Shift in Ghosting Dynamics

23:29 Structured Interviews: Maximizing Hiring Efficiency

24:33 AI in Transcribing and Summarizing Interviews

25:41 Challenges and Risks of AI in Hiring

27:13 Legal and Compliance Issues with AI

31:53 Advice for Implementing AI in Hiring Processes

37:15 Building a Strong Foundation for Hiring

Connect with Joel:

Website: https://quintela.io/

LinkedIn: https://www.linkedin.com/in/joelquintela

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Logbook Podcast, host Zachary Bernard dives into the marketing strategies and career insights of Michal Habdank-Kolaczkowski, founder of RallyCall Get-to-Marketing, a brand development consultancy.

Michal shares his experiences in crafting compelling narratives and strategic brand positioning that have helped companies raise over $650 million in venture capital and achieve exits exceeding $4 billion to industry giants like Google, Dell, Intel, and eBay.

He also recounts his time growing Waze to 100 million users and shares the exciting transformations he's led, such as with BeeHero. Whether it's discussing his humble beginnings in PR or offering strategic advice for startups looking to rebrand before an acquisition, this episode is packed with invaluable lessons for entrepreneurs and marketers alike.

00:07 Meet Michal: The Branding Maestro

02:08 Early Career and PR Adventures

05:08 The Waze Journey: From Skepticism to Success

13:02 Branding Strategies for Acquisitions

21:44 The Bee Hero Success Story

32:49 The Future of Branding in the Age of AI

37:10 Common Pitfalls in Startup Pitches

Connect with Michal :

Website: https://rallycall.co/

LinkedIn: https://www.linkedin.com/in/itsmichal/

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com