In this episode of the Elevate Media Podcast, host Chris Anderson sits down with branding expert and author Ruben Alvarez, CEO of Marketing Hunters, to unpack the critical difference between branding and marketing—and why it matters more than ever in today’s AI-driven world. They dive into his new book The Black Book of Branding, explore how speed is killing strategy, why authenticity beats automation, and how to future-proof your business by branding with psychology, not just content.

Whether you’re a small business owner, agency leader, or entrepreneur, this conversation will show you how to create a lasting brand that sells—not just trends. Get ready to elevate your influence, connect deeper, and grow a brand people trust.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

In this episode, you’ll learn:

• How Peter transitioned from a legal career to wealth management through an unexpected opportunity
• The importance of building strong client relationships and trust over time
• Why entrepreneurs should focus on long-term wealth building, not just income
• Two of the most powerful ways to build wealth: starting a business and legally reducing taxes
• The impact of proper business structure and tax strategy (e.g., S-Corp vs. W-2 income)
• Foundational elements for asset protection and legacy planning, including insurance and estate documents
• Why having a clearly defined “ideal life” matters more than chasing a financial number
• How the EOS (Entrepreneurial Operating System) framework can help scale and structure a business
• The importance of building a company that can operate independently of the founder
• Why successful entrepreneurs emphasize delegation, focus, and doing only what moves the needle
• Daily health and reflection habits Peter uses to stay energized and aligned
• The value of unplugged time, especially for thinking, walking, and long-term vision clarity
• Insights from working with ultra-wealthy clients and what truly sets them apart
• The MIT (Most Important Thing) method to eliminate distraction and stay focused
• How personal passions like reading, music, and hiking contribute to long-term success

Connect with Peter Culver

Phone: (917) 697-4156

Website: www.wealththrive.com

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

In this special in-person episode, Chris Anderson sits down with Tipton, Indiana’s Mayor Kegan Schmicker to talk leadership, community vision, and the real weight of decision-making in public service. From personal mindset strategies to professional growth goals, Mayor Schmicker offers a grounded perspective on what it really takes to lead with purpose—whether you’re running a business or a city.

• How Mayor Schmicker’s leadership journey began in high school and evolved through service
• Navigating criticism and failure in leadership roles with conviction and vision
• Leading a small town with an entrepreneurial mindset and community-first strategy
• Balancing personal well-being and mental health in public-facing leadership
• Building thick skin while remaining emotionally present and grounded
• The power of setting a vision and sacrificing short-term comfort for long-term growth
• What Tipton’s revitalization says about small-town innovation
• Leadership lessons from other mayors and mentors across Indiana
• How nature, family, and silence create space for better leadership and clarity
• What success looks like beyond politics—being a present, purposeful father

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer