After a short hiatus, Adam O. and Kate Campbell return to the pod with energy, insights, and holiday spirit.

It’s been (what feels like) months, but the duo dives right in—talking marketing challenges, PR shakeups, and why small agencies might just shine in 2024.

🔖 Episode Highlights:

• [01:17] Keep It or Kick It: Holiday Marketing — Are festive brand posts cringe or creative genius? Kate and Adam debate.
• [06:50] Big Career Moves — Kate shares her return to agency life and why it feels like coming home.
• [09:37] PR Industry Shakeups — Mergers, layoffs, and what they mean for marketing in 2024. Small agencies, this might be your moment.
• [15:58] Market Optimism: The ServiceTitan IPO — Vertical SaaS makes a splash. Are the markets finally back?
• [23:21] Budget Cuts, Big Goals — Real talk: 3x growth with 0x budget. Adam shares scrappy marketing plays you can steal to get through lean times.
• [26:11] Why Smaller, Intimate Events Win — Skip the overpriced booths; invest in real connections.

💡 Tactical Takeaways:

• Renegotiate tech contracts for cash flexibility.
• Scale back ads strategically—test, iterate, reinvest.
• Be creative with AI: from eBooks to nurture streams, Adam explains how GPT tools are filling his team’s gaps.

🎁 Plus: Kate shares her predictions for 2024 trends—personal outreach and intimate dinners are back, folks.

🍼 Life Update: Adam’s baby countdown is on—tax incentives and sleepless nights are just around the corner.

Adam + Kate are feeling themselves on this one - as they beat their annual OKR of recording 20 episodes by the end of 2024 - and they beat that by 2 1/2 months.

The gang is in an extra good mood on this one as they reflect on the life decisions that got them to this point in their podcasting career.

Here's all the highlights and none of the lowlights:

• Kate and Adam cover what they have loved & hated about the first 20 episodes - and what the next 20 could look like.
• LinkedIn has been feeling like an angsty teen that only listens to mid-90s grunge as of late - and the gang tries to figure out why that is.
• Community continues to be all the rage for marketers (and for good reason)... and that's not going to change in 2025.

The gang is joined by Chef (and Inbound correspondent) Will Davidson of Growth Operations Firm to take a crash course in marketing + sales relationships in 2024 - and why marketing teams are always right.

Here's all the highlights, none of the lowlights:

• Kate and Will recap all the fun from Inbound 2024.
• Will gets into why it's never been more important for marketing and sales to work together.
• Will stumps both Adam and Kate when he asks them to pitch slap him with the pod.