Send us a text

Free Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/

What does it take to stay ahead in the ever-changing world of SEO?

In this episode of The Digital Revolution Podcast, Eli is joined by Montserrat Cano, a seasoned international digital strategist, about the crucial role of competitor analysis in SEO. Montserrat shares her journey from Madrid to London, her entry into the digital world, and her transition to SEO. They discuss the essentials of competitor analysis, the tools and techniques to use, and the importance of both online and offline strategies. Montserrat also offers insights into the future of SEO with AI and the importance of continuous market research. Don’t miss her valuable advice and real-world examples on staying competitive in the SEO landscape.

00:00 Intro
00:37 Meet the SEO Expert
01:54 Early Life and Career Beginnings
05:49 First Steps in Digital Marketing
09:57 Transition to SEO
12:45 Current Work and Exciting Projects
13:52 What is Competitive Analysis?
17:50 Tools and Techniques for Competitor Research
21:20 Analyzing Competitors' SEO Strategies
26:33 Comparing Mobile Experiences
27:45 User Experience and SEO
31:07 continue here
31:21 Red Flags in Competitive Analysis
39:37 How Often Should You Do Competitive Analysis
40:23 Future of SEO, Competitive Analysis and AI

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Free Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/

Could understanding how people think and feel give you an edge in SEO?

In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.

00:00 Intro
01:13 Meet the SEO Expert
02:21 Giulia's Background and Journey
07:09 Phobias and the Brain
10:16 Exercises That Can Help The Brain Overcome Phobias
13:19 What Currently Excites Giulia
21:14 Understanding Neuromarketing
22:28 How Neuromarketing Principles Can Better The Overall SEO Experience
23:34 Improving User Experience with Search Console
25:20 The Importance of Familiarity in Branding
26:17 Using Microsoft Clarity for Better UX
27:36 Understanding Consumer Behavior and Cognitive Biases
29:00 Eye Tracking and Other Neural Measures
30:38 Tools or Services For Eye Tracking
32:21 Psychological Triggers in SEO Copy
35:04 Numerical Biases and Marketing Tactics
37:39 Heuristics and Decision Making in Marketing
41:07 The Role of Emotion and Trust in Marketing
44:32 Future of Neuromarketing and SEO
47:16 Conclusion and Final Thoughts

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Free Ultimate SEO Guide: https://fireusmarketing.com/the-ultimate-seo-guide/

What does it take to build an effective SEO strategy for B2B SaaS companies?

In this episode of The Digital Revolution Podcast, Eli is joined by Sasha Lazarchuk, an SEO manager at Yoyaba, about optimizing SEO for B2B SaaS companies. They discuss scalable SEO processes, Sasha's background and journey, common SEO mistakes, and strategies for success.

00:00 Intro
01:19 Meet the SEO Expert
02:22 Sasha's Background and Journey
04:48 Early Career and First Marketing Job
05:07 What it is like to start in DIgital World
09:16 Transition to Germany and Career Growth
12:37 Languages Spoken by Sasha
13:40 Current Work and Exciting Projects
14:50 Difference of B2B and SAAS in SEO
17:07 Solving SaaS Problems as an SEO
23:14 Understanding Different Shapes of Content
23:55 Creating an Effective SEO Funnel
24:28 Middle and Bottom of the Funnel Strategies
25:52 Importance of User Intent and Content Delivery
26:30 Leveraging Social Media and Forums
30:39 Common SEO Mistakes and How to Fix Them
33:23 Technical SEO Challenges
36:55 Key Tools for SEO Success
38:03 Aha Moments in B2B SEO
40:21 Additional Tips for B2B SEO
42:48 Future of SEO in B2B
44:54 Conclusion and Final Thoughts

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok