Join Mo and Jo as they unpack the Webby's fascinating trend report on the rise of "brainrot" culture! Your hosts explore why Gen Z and Gen Alpha are driving a new wave of intentionally chaotic online behavior that's racked up over 1.3 billion views. They dive into how major brands like Porsche and Wimbledon are embracing the absurd, why traditional marketing is giving way to "calculated chaos," and what it means when companies are told to get "unhinged." The conversation examines how this seemingly random trend is actually building powerful communities through shared experiences and inside jokes. From the success of Ryanair's self-mockery to the strategic genius behind Teletubbies' bizarre content, this episode decodes the method behind the madness of modern digital culture.

Join Mo and Jo as they dive into WIPO's latest Global Innovation Index! Your hosts explore the changing landscape of global innovation, from the rise of powerhouse tech clusters like Tokyo-Yokohama and Shenzhen-Hong Kong-Guangzhou to emerging innovation hotspots. They break down why certain economies are leading the pack in venture capital investment, examine the surge in social entrepreneurship in unexpected places like Oman and Latvia, and explore how ecological sustainability is reshaping innovation metrics. The conversation spans from Israel's impressive performance across multiple innovation pillars to the rapid advancement of nations like Thailand and Vietnam in high-tech exports. Whether you're a policy maker, investor, or innovation enthusiast, this episode maps out where global innovation is heading and why it matters.

Join Mo and Jo for a deep dive into World Data Lab's Consumer Outlook 2025! Your hosts break down the massive expansion of the global consumer class, set to add 131 million new spenders and $3.2 trillion in purchasing power. They explore why Asia is leading the charge, with India adding 47 million consumers and tracking to overtake China in the coming decade. Get the scoop on why Gen-Z will be the biggest and richest generation ever, but why Millennials and Gen-X will still dominate spending for the next 20 years. Plus, discover which spending categories are seeing the fastest growth, from restaurants to healthcare, and why the 50+ demographic is more crucial than ever. Whether you're a business leader, marketer, or curious about where global consumer power is heading, this episode maps out the forces shaping our economic future.