In this insightful episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs sit down with Cindy Schulson, founder of Marketing From Within, to explore how coaches can break through the noise and build lasting client relationships in an oversaturated market. Cindy shares her deeply human approach to marketing—what she calls "Marketing with Heart instead of Hype"—and reveals the rising importance of clarity, consistency, and authenticity in an era of what she calls a "trust gap" in the coaching industry.

Cindy explains the power of teaching your client journey in your marketing, and how real connection, not polished perfection, is the key to building credibility. She emphasizes the need for transparency, niche specificity, and aligning your unique value with the right clients at the right time. The conversation covers the dangers of fluff marketing, the responsible use of AI, and how coaches can shift from generic sales tactics to thought leadership that truly resonates.

This episode is a must-listen for any coach seeking to attract aligned clients and build trust in a world full of noise. Cindy’s message is clear: it’s not about selling more—it’s about serving better.

Tune in and learn how to authentically position your message and build a coaching business grounded in integrity.

You can watch the full episode here: https://thecoachingedgepodcast.com/cindy-schulson-on-building-trust-through-marketing-with-heart/

In this powerful episode of The Coaching Edge Podcast, hosts Steve Jeffs and Erwin de Grave sit down with Supriya Sahai, an executive and career transition coach with a rich background in learning and development. Supriya shares how she’s cultivated a thriving coaching practice and business, serving executives—especially in family-owned businesses—across Dubai and Hong Kong.

What sets Supriya apart is her multifaceted, heart-led approach. She views coaching not as a standalone identity but as one tool among many in a broader transformational journey. Integrating modalities like CTI coaching, psychometric assessments, hypnotherapy, and family constellations, she customizes her work to meet client needs in real time.

She dives into gender dynamics in corporate coaching, noting how many women invest in coaching themselves, while men are often sponsored—highlighting a deeper cultural and systemic divide. Supriya reflects on the inner journey sparked by coaching others, exploring how embodiment, journaling, and pricing clarity helped her evolve personally and professionally.

Listeners will gain practical insight on creating value-based coaching packages, pricing with confidence, and stepping into entrepreneurship as a coach. Supriya’s closing message is a powerful reminder: lead with love, and the business will follow.

View full episode here: https://thecoachingedgepodcast.com/how-supriya-sahai-turned-coaching-into-a-purposeful-business-built-on-authenticity/

In this compelling episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs sit down with Jennifer Britton — internationally recognized coach, author, and thought leader in group and team coaching. From her early days leading international teams via long-range radio to writing the world’s first book on group coaching, Jennifer shares her inspiring journey and lessons learned over 20 years as the founder of Potentials Realized.

The conversation explores the evolving landscape of coaching — from the rise of virtual facilitation to the power of co-leadership, relational dynamics, and creating human-centered spaces in a tech-driven world. Jennifer emphasizes how team and group coaching empower individuals, expand perspective, and foster collaboration across difference — something increasingly vital in today's complex, hybrid workplaces.

Listeners gain insight into why coaching is more essential than ever as a tool for transformation, not only for leaders but for entire organizations. She offers tips for coaches looking to step into group and team coaching, stresses the importance of co-coaching partnerships, and shares how small, consistent actions lay the foundation for long-term success.

Whether you're a coach, team leader, or organizational change agent, this episode is a masterclass in how coaching can spark innovation and human connection in uncertain times.

View full episode here: https://thecoachingedgepodcast.com/jennifer-britton-on-group-coaching-leadership-the-future-of-work/