This episode is me speaking from experience on a few topics so hopefully you can avoid stepping on the same rakes as I did.

I start by talking about an IG post I saw where a gym was asking it's members if it "failed" by closing over the holdidays. The short answer is "yes" if that person wanted to come train. Then I go a little deeping into how to handle bigger policy changes and lastly not being afraid to fail when making new offerings/events etc.

If you're looking for some more information on how to grow your BJJ Academy head on over to www.Growjitsu.com/book and grab a free copy of my book 'The Unstuck Academy'.

With 30 years of Jiu Jitsu experience under his belt Eli does everything from instructionals to seminars and private lessons. Eli saw the need for online Jiu Jitsu content before the big online boom and has since become a successful online name due to his consistency, persevernce and approachable teaching style.

We also go into some detail about his back ground (which is an impressive lineage), his influences coming up through the belt ranks and his teaching style.

If you want to learn more about Eli please check out the links to his content below:

YouTube.com/knightjiujitsuInstagram @knight_jiu_jitsu_Patreon.com/knightjiujitsuFacebook - Eli Knight (personal and public figure pages)TikTok Knight Jiu-Jitsu

If you want to check out his instructionals go here: https://bjjfanatics.com/search?q=Eli%20knight

I think in systems and I love structure. I also find it really helpful to create a common language to talk about business, the same way we talk about Jiu Jitsu. That common language/understanding helps move everyone forward.

And so I made this episode in hopes that I could share some of that language and structure about the business side of Jui Jitsu. I also want it to make it easy for Jiu Jitsu academy owners to self identify what areas of their business need the most attention and expalin these systems well enough that simple action can be taken.

If you want to take a deeper look into these systems and how to improve them in your BJJ business head over to www.Growjitsu.com/book to download a free copy of my book - The Unstuck Academy.

Chris is a polarizing figure in Jiu Jitsu for a lot of reasons, he swears like a sailor which some find endearing and others off putting, he’s got a dry sense of humor and he is trying very hard to preserve the roots of Gracie Jiu Jitsu. All in all Chris is very smart, incredibly passionate about Jiu Jitsu and teaching his students. If you want to learn more about Chris I’d highly recommend following him on social media and checking out his YT content as well as courses. Check out these links to learn more:

Web: https://zeropointgjjsydney.com/

IG: https://www.instagram.com/chrisbonesjj/

YT: https://www.youtube.com/channel/UC-ZO8c74hCXEjUCUatj-L2g

Instructionals: https://www.thebjjproject.com/

After being in business for two summers I was over it. I had a bad July and a worse August as members went on hold or quit. So I decided right then and there I wouldn't be caught again next summer in the same situation, scraping the bottom of my savings to pay bills until members came back.

The craziest part is it worked! I was no longer a reactive business owner riding this roller coaster waiting to see what would happen. I was learning to ride the waves of each season and anticipate the next. Truth be told it was more work, but it beat the alternative of uncertainty and the stress of not knowing how each season would go for my business.

If you want to take an even deeper dive into growing your Jiu Jitsu Academy you can follow me on socials, or head over to www.Growjitsu.com/book to download a free copy of my book - The Unstuck Academy.

The season is changing right now from winter to spring. This is another 'new year's like' vibe that shifts people to both reflect back and look forward.

Naturally it is a great time to reconnect with former students who have taken breaks and even trial students who didn't join. Seasonal changes are also a good time to run events and promotions with your current student base.

Lastly something I didn't mention in the video but as the season changes from winter to spring it's a great time to announce kids summer camp if you are going to run one.

If you want to take an even deeper dive into growing your Jiu Jitsu Academy you can follow me on socials, or head over to www.Growjitsu.com/book to download a free copy of my book - The Unstuck Academy.

I'm a fan of Josh's podcast, so naturally I was stoked to have him on as a guest. We covered a range of topics in this episode but there were a few that stood out as significant. The first being to keep things simple in your business, and the second is understanding what makes your academy special and being able to put it into words as a valuable differentiator?

Josh has great insight and answers to both of these questions and I hope you'll take something away from this episode. Being that I'm a fan of Josh's show I'll leave links to it down below along with his socials.

IG: @thejoshmckinney

FB: Josh Mickinney

Web: https://headnodhq.com/

Podcast: https://creators.spotify.com/pod/show/isuckatjiujitsushow

Lastly Josh's dad Steve Mckinney recently released a book called the Gospel of fitness which I've read and recommend especially to your parents or family who are getting older and need to maintain health and fitness.

Buy the book on Amazon

Ever wonder why someone takes a free trials class, seems to enjoy it but then doesn't join?

I can say from personal experience it's pretty frustrating when this or some variation of this happens. This can happen for a variety of reasons but if you create a good process around your free trials it will happen less and less often.

The net result of having a better free trial process is consistent growth, more students to share the art of Jiu Jitsu with, and a more successful business.

If you want to take an even deeper dive into growing your Jiu Jitsu Academy you can follow me on socials, or head over to www.Growjitsu.com/book to download a free copy of my book - The Unstuck Academy.