『The Business of Creators』のカバーアート

The Business of Creators

The Business of Creators

著者: Ian Shepherd
無料で聴く

このコンテンツについて

The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.

© 2025 The Business of Creators
マーケティング マーケティング・セールス 政治・政府 経済学
エピソード
  • You Won’t Believe What Happens Inside CrunchLabs - with President Jim Lee | CREATOR COMMERCE S1E8
    2025/07/14

    What if your kid’s favorite YouTuber could also make them fall in love with science? That’s exactly what CrunchLabs is doing — and today, Jim Lee, the company’s President and COO, reveals how.

    Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc8

    In this episode of The Business of Creators, Ian Shepherd sits down with Jim to explore how CrunchLabs transformed from a kitchen-table idea with Mark Rober into a multimillion-dollar creator brand redefining STEM education. From high-tech toy kits to school curriculums and viral collaborations, Jim shares the blueprint behind building a purpose-driven creator business that’s both wildly fun and deeply educational.

    Topics Discussed:
    - How CrunchLabs launched and scaled with Mark Rober
    - Building and testing subscription products like BuildBox and HackPack
    - Using content and physical products to spark interest in STEM
    - Collaborations with Dude Perfect, chess.com, and more
    - The future of CrunchLabs in the classroom

    What You’ll Learn:
    - The behind-the-scenes story of a top creator brand's launch and growth
    - How to pair content with products to create powerful engagement
    - What it takes to keep kids (and adults) excited about STEM
    - How creators can expand into education without losing their brand magic
    - Practical advice on testing, partnerships, and authentic storytelling

    Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

    続きを読む 一部表示
    27 分
  • The Secret Behind 1UP Candy’s Explosive Success (And FaZe Rug’s Role) | CREATOR COMMERCE S1E7
    2025/07/03

    What happens when you combine a viral creator with a disruptive candy brand? In this episode of The Business of Creators, Ian Shepherd dives into the story of 1UP with co-founders Michael Schenker, and Chris Koch — the team behind the bold new candy brand launched with FaZe Rug. From rapid product innovation to landing Walmart distribution in months, they share how they’re building a Gen Z-first CPG company with creators at the core.

    Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc7

    Topics Discussed:
    - The origin and growth strategy behind 1UP Candy
    - How FaZe Rug became an authentic co-founder — not just a face
    - Equity, royalties, and what creator partnerships really look like
    - Navigating retail launches and the power of viral product experiences
    - Future product categories in protein and kids’ nutrition

    Key Takeaways:
    - Learn how to structure meaningful creator partnerships beyond sponsorships
    - Discover how to use consumer insights and social trends to build breakout products
    - Understand what retailers really want from creator-led brands
    - See how a lean team used speed, testing, and authenticity to win shelf space
    - Get inspired by how to turn creator influence into long-term brand equity

    Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!


    続きを読む 一部表示
    29 分
  • How to Make Money on Snapchat in 2025 (From a Snap Insider!)
    2025/06/07

    Want to know the secret to going viral and getting paid on Snapchat? This episode breaks it all down. Ian Shepherd sits down with Varshini Satish, Talent Partnerships Lead at Snapchat, to explore how Snap is rapidly becoming one of the most creator-friendly platforms in 2025 — with a strong focus on authenticity, monetization and deep audience engagement.

    Topics Discussed:
    - What Varshini’s team does to elevate creators inside Snapchat
    - How Snap identifies top creators through both data and culture
    - Best practices for content strategy and posting cadence on Snap
    - New monetization tools and easier eligibility for creators
    - The future of AR, dual-camera content, and Snap’s unified content feed

    Key Takeaways:
    - Learn exactly how to grow and monetize your content on Snapchat in 2025
    - Discover why copying your TikTok or Instagram strategy won’t work on Snap
    - Find out how to balance Stories and Spotlight for faster audience growth
    - Understand what Snapchat’s new monetization requirements are — and how to meet them
    - Get inspired by creator success stories and practical tips to stand out on the platform

    Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

    続きを読む 一部表示
    19 分

The Business of Creatorsに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。