• The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

  • 著者： Dustin Burleson DDS MBA
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The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

著者： Dustin Burleson DDS MBA
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  • Welcome to the Burleson Box podcast – your go-to resource for dentists and orthodontists seeking game-changing insights. Dive into compelling, evidence-backed guidance from renowned authors and experts who've shared their life's work in top-selling books. Join us alongside influential CEOs, CMOs, academic thought leaders, and savvy business investors as we unravel the intricacies of marketing, management, and leadership best practices. Uncover the impact of your decisions on all facets of your organization, and elevate your expertise with actionable wisdom. Tune in for a transformative journey in private practice success.
    All Rights Reserved, Dustin S. Burleson, DDS, MBA
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あらすじ・解説

Welcome to the Burleson Box podcast – your go-to resource for dentists and orthodontists seeking game-changing insights. Dive into compelling, evidence-backed guidance from renowned authors and experts who've shared their life's work in top-selling books. Join us alongside influential CEOs, CMOs, academic thought leaders, and savvy business investors as we unravel the intricacies of marketing, management, and leadership best practices. Uncover the impact of your decisions on all facets of your organization, and elevate your expertise with actionable wisdom. Tune in for a transformative journey in private practice success.
All Rights Reserved, Dustin S. Burleson, DDS, MBA
マネジメント マーケティング リーダーシップ 経済学
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エピソード
  • Ashley Goodall on The Problem with Change: And the Essential Nature of Human Performance

    Ashley Goodall on The Problem with Change: And the Essential Nature of Human Performance
    2025/01/03
    In this insightful episode, Dustin Burleson interviews Ashley Goodall, author of The Problem with Change and co-author of Nine Lies About Work. They explore the pitfalls of constant organizational change and its negative impact on human performance, uncovering practical strategies to create stability and empower teams. Ashley draws from decades of experience at Cisco and Deloitte to offer a fresh perspective on leadership, team culture, and performance management.Ashley doesn’t hold back as he explains how organizations often confuse improvement with change, assuming that one naturally leads to the other. He points out how relentless transformations—whether they’re mergers, reorgs, or new systems—disrupt employees’ sense of certainty, control, and belonging. These disruptions can leave people feeling untethered, like they’re just waiting for the next upheaval to arrive. It’s no wonder, he notes, that employees often roll their eyes when leaders announce, “We’re so excited about this new change!”Dustin then steers the conversation toward solutions, exploring why teams—not companies—are the real heart of an organization. Ashley explains that while it’s easy to talk about “company culture,” the truth is, culture happens on a much smaller scale. It’s in the teams where people feel connected, supported, and motivated—or not. He makes a compelling case for investing in team leaders, those unsung heroes who create environments where employees can do their best work.The two also dig into Ashley’s innovative approach to performance management, which he implemented at Deloitte and Cisco. Instead of the usual annual reviews that focus on ratings and past performance, Ashley championed a weekly check-in system. This simple yet powerful shift helps employees get the guidance and support they need in real time, not six months too late. Dustin marvels at how such a small change can have such a big impact, strengthening engagement, performance, and trust within teams.Toward the end, the discussion takes a broader view. Ashley emphasizes the importance of giving employees “running room”—a term borrowed from Bob Woodward—that speaks to the space and trust leaders can provide. It’s not about micromanaging or constant prodding; it’s about creating an environment where employees feel empowered to do their best work. For Ashley, this starts with treating employees as human beings, not just numbers on a spreadsheet. Dustin wholeheartedly agrees, sharing how these insights can help leaders rethink their approach to change and performance in their own organizations. Practical Takeaways:Rethink the frequency and necessity of organizational change initiatives.Prioritize team-level culture and equip leaders to create supportive environments.Adopt weekly "check-ins" as a transformative tool for performance management.Evaluate change initiatives for their balance of pros and cons to avoid unnecessary disruption.Links:Learn more about Ashley GoodallGet your copy of The Problem with ChangeGet your copy of Nine Lies About Work***The Burleson Box is brought to you by Stax Payments:Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.Click Below to Lear More Today:StaxPayments.com/burleson-seminars*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com
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    50 分
  • Steve Anderson on The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

    Steve Anderson on The Bezos Letters: 14 Principles to Grow Your Business Like Amazon
    2024/12/06

    In this episode of The Burleson Box, Dustin Burleson speaks with Steve Anderson about his book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Listeners will discover key principles and lessons from Amazon founder Jeff Bezos's annual shareholder letters, breaking down Amazon’s journey to becoming one of the world’s most valuable companies. The book identifies Bezos's strategies and provides insights into Amazon’s success, organized around fourteen "Growth Principles" within four broad themes:

    • Experiment and Embrace Failure: Amazon uses a culture of experimentation and “successful failures” to foster innovation and pursue big, transformative ideas.
    • Obsess Over Customers and Think Long-Term: Prioritizing customer needs and maintaining a long-term focus drive sustainable growth and loyalty.
    • Simplify Complexity and Leverage Technology: Amazon aims to make processes simpler and more efficient through technology, creating time-saving solutions.
    • Maintain a Startup Mindset and Embrace Bold Risks: Amazon’s “Day 1” mentality and willingness to take significant risks keep the company agile and prepared for future opportunities.

    Links:

    • Learn more about TheBezosLetters.com
    • Follow Steve Anderson on LinkedIn
    • Get your copy of The Bezos Letters

    ***

    The Burleson Box is brought to you by OrthoFi:

    You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

    OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

    OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

    Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

    Dr. Tara Gostovich of TG Orthodontics shared:

    "I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

    Learn more today at StartMoreSmiles.com

    ***

    Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

    http://www.theburlesonbox.com/sign-up

    Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

    http://www.theburlesonreport.com

    Follow Dustin Burleson, DDS, MBA at:

    http://www.burlesonseminars.com
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    42 分
  • Francesca Sipma on Unblock Your Purpose: Breathwork, Intuition, and Flow State

    Francesca Sipma on Unblock Your Purpose: Breathwork, Intuition, and Flow State
    2024/11/01

    In this episode of The Burleson Box, Dustin Burleson sits down with Francesca Sipma, a breathwork coach, entrepreneur, and creator of Hypno Breathwork. Francesca shares her journey from the corporate world to becoming a leading figure in breathwork, detailing how it has helped her and countless others unlock their full potential. Her new book, Unblock Your Purpose, dives into healing past traumas, aligning with the present, and creating a purposeful future.

    Key Topics:

    • The power of breathwork and its physiological effects
    • How Hypno Breathwork combines breathwork, hypnosis, and visioning
    • Overcoming skepticism about breathwork with scientific backing from research at Stanford
    • How breathwork can help release subconscious blocks and improve decision-making
    • The role of intuition in achieving a flow state
    • Practical examples of how breathwork can transform personal and professional lives

    Links:

    • Learn more about Francesca Sipma
    • Follow Francesca on Instagram: @FrancescaSipma
    • Get your copy of Unblock Your Purpose

    ***

    The Burleson Box is brought to you by OrthoFi:

    You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

    OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

    OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

    Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

    Dr. Tara Gostovich of TG Orthodontics shared:

    "I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

    Learn more today at StartMoreSmiles.com

    ***

    Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

    http://www.theburlesonbox.com/sign-up

    Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

    http://www.theburlesonreport.com

    Follow Dustin Burleson, DDS, MBA at:

    http://www.burlesonseminars.com
    続きを読む 一部表示
    46 分

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