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The Broker’s Playbook: How to Grow Foodservice Brands in New Markets

The Broker’s Playbook: How to Grow Foodservice Brands in New Markets

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In this episode of Titans of Foodservice, host Nick Portillo dives into the proven strategies behind successfully expanding food brands into new markets. Nick unpacks the essential steps brokers take to drive growth, from identifying the right operator profile to building strong distribution networks and leveraging the power of local broker relationships.

You’ll learn why purposeful sampling, strategic account targeting, and long-term relationship building are critical to gaining traction—and staying there. Nick also explains why growth isn’t just about good timing or luck—it’s about having a sharp, actionable game plan.

TIMESTAMPS

00:00 - Intro

01:13 - Understanding Market Expansion in Food Service

05:39 - Defining Your Ideal Operator Match

12:03 - The Importance of Sampling in Food Service Sales

13:39 - Growing Your Business in New Markets


RESOURCES

Portillo Sales


CONTACT

Nick: nick.portillo@portillosales.com

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