• The Breakout Growth Podcast

  • 著者： Sean Ellis
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The Breakout Growth Podcast

著者： Sean Ellis
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  • Sean Ellis and Ethan Garr interview CEOs and product, growth and marketing leaders from the world's fastest-growing companies so that you can learn from them how to take your growth to the next level. Sean and Ethan draw on decades of experience growing breakout success companies and products including Dropbox, Robokiller, LogMeIn, Eventbrite, Lookout and Uproar to ask the right questions.

    seanellis.substack.com
    Sean Ellis
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Sean Ellis and Ethan Garr interview CEOs and product, growth and marketing leaders from the world's fastest-growing companies so that you can learn from them how to take your growth to the next level. Sean and Ethan draw on decades of experience growing breakout success companies and products including Dropbox, Robokiller, LogMeIn, Eventbrite, Lookout and Uproar to ask the right questions.

seanellis.substack.com
Sean Ellis
マーケティング 経済学
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エピソード
  • The Duolingo Playbook: What Startups Can Learn From Gina Gotthilf's Growth Strategies

    The Duolingo Playbook: What Startups Can Learn From Gina Gotthilf's Growth Strategies
    2024/12/03
    Listen now on Apple, Spotify and YouTubeEpisode Overview:In this episode of the Breakout Growth Podcast, Sean Ellis and co-host Ethan Garr are joined by Gina Gotthilf, co-founder of a stealth-mode education startup backed by a $13M seed round led by Khosla Ventures. Gina shares her journey from launching Tumblr in Brazil to leading growth at Duolingo, and now to building the future of college. This conversation dives deep into the lessons Gina learned from scaling some of the most iconic tech brands and how she’s applying them to her current venture.What you’ll learn:* The importance of engagement and retention as proxies for product-market fit.* How Gina’s scrappy, creative growth mindset has shaped her approach to both resource-constrained and well-funded environments.* The role of AI in transforming education and scaling personalized learning experiences.* Insights into PR as a growth channel and its underrated potential for organic growth.* The challenge of balancing early-stage startup scrappiness with the opportunities of a $13M seed round.Plus, Gina opens up about the joys and challenges of reconnecting with Gen Z audiences and her plans to become an influencer as a way to learn from and connect with potential users.Sean’s Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Key Takeaways:* Duolingo Lessons Applied to a New Venture* Retention and engagement are critical for building long-term value.* Product-market fit evolves and requires ongoing iteration to keep up with user needs.* PR for Growth * PR is about crafting stories that resonate deeply with audiences and journalists, driving impactful organic growth.* Starting with Constraints* Operating with a scrappy mindset, even when resources are available, can drive creativity and efficiency.* The Role of AI in Education* AI is a critical tool for modern startups to improve efficiency and scale solutions in meaningful ways.About Gina Gotthilf:Gina Gotthilf is the co-founder of a stealth-mode education startup aiming to redefine college in the United States and beyond. Previously, she served as VP of Marketing and Growth at Duolingo, where she helped scale the platform globally. Gina also co-founded Latitude, a venture fund and community for startups in Latin America. She’s passionate about creating meaningful impact through education and growth innovation.Hiring at Gina’s Startup:Gina’s startup is actively hiring! If you’re a top iOS engineer, designer, or software engineer from a leading tech company, reach out via LinkedIn, Instagram, or Twitter.Timestamps:* (03:56) Sean welcomes Gina to the podcast and reflects on her dynamic energy as a top-rated speaker at the Growth Hackers Conference.* (06:01) Gina shares her growth philosophy: capturing attention and driving retention.* (09:03) The origin story of Gina’s startup and the $13M seed round led by Khosla Ventures.* (18:01) Gina’s career journey: from Tumblr to Duolingo to Latitude and beyond.* (26:19) Scrappiness as a growth superpower—even with ample resources.* (35:43) The plan to leverage social media and influencer strategies to connect with new audiences.* (44:43) PR as a key growth lever for startups.* (50:27) Gina highlights hiring opportunities and shares her approach to building a dream team.Why Listen:Gina’s passion for growth, her deep understanding of engagement and retention, and her dedication to education innovation make this episode a must-listen for growth professionals and founders alike. Her insights on leveraging PR, balancing resources, and staying scrappy in the face of challenges offer valuable lessons for anyone looking to drive breakout growth.Links & Resources:* LinkedIn: Gina Gotthilf* Instagram: @Gina* X (Twitter): @GinaG* Subscribe to The Breakout Growth Podcast – Subscribe here🎧 Subscribe to the Breakout Growth Podcast for more insights from the world’s most innovative growth leaders! – Subscribe here Get full access to Sean’s Substack at seanellis.substack.com/subscribe
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    54 分
  • How Continuous Discovery Fuels Growth: Insights from Teresa Torres

    How Continuous Discovery Fuels Growth: Insights from Teresa Torres
    2024/10/24
    Listen now on Apple, Spotify and YouTubeEpisode Overview:In this episode of The Breakout Growth Podcast, hosts Sean Ellis and Ethan Garr sit down with Teresa Torres, Product Discovery Coach at Product Talk and author of Continuous Discovery Habits. Teresa is a recognized leader in the product discovery space, helping product teams integrate continuous learning into their workflows to drive growth and innovation.Teresa shares her thoughts on how teams can shift from being feature-focused to outcome-focused and why that matters. And she also explains how companies can build products that improve engagement and retention by keeping customer needs at the center of decision-making. With real-world examples and a clear framework for implementing continuous discovery, this episode is a must-listen for product leaders and growth professionals alike.What You’ll Learn:* The Power of Continuous Discovery: Teresa explains how embedding continuous discovery practices into your product development cycle helps teams stay aligned with customer needs and drive sustainable growth.* Moving from Outputs to Outcomes: Learn why product teams should focus on the impact their products have, rather than simply delivering features, and how this mindset shift leads to better customer engagement.* Balancing Business and Customer Value: Teresa dives deep into how product teams can create a balance between solving for customer problems while ensuring that business goals are met.* Assumption Testing Over A/B Testing: Why testing assumptions early on is critical for reducing risks, saving time, and building products that truly resonate with customers.* Building Continuous Discovery Habits: Practical advice on how teams can establish the right habits to continuously learn from their customers, and how these habits fuel innovation.* Cross-Functional Alignment: Teresa explains how continuous discovery can align teams across functions, helping everyone from product managers to engineers stay focused on delivering value.Key Takeaways:* "Discovery is about continuously learning and adjusting, not waiting for the perfect idea." — Teresa Torres* "The shift from outputs to outcomes is critical for driving real value for customers and businesses." — Teresa Torres* "Your assumptions are the riskiest parts of your product—test them before you build anything." — Teresa TorresTimestamps:* [00:00] – Intro: Sean and Ethan introduce Teresa Torres and her background in product discovery.* [06:00] – The importance of continuous discovery and how it fuels engagement and retention.* [12:30] – Moving from outputs to outcomes: How product teams can stay focused on the right goals.* [20:45] – Testing assumptions early to avoid building the wrong product.* [30:15] – How to build habits that support continuous discovery within teams.* [38:20] – Aligning cross-functional teams around continuous discovery and customer value.Why Listen:If you're a product leader, startup founder, or growth professional looking to improve customer engagement and retention, this episode with Teresa Torres offers invaluable insights on how to integrate continuous discovery into your organization. Teresa’s practical advice on testing assumptions, focusing on outcomes, and building customer-centric teams will help you unlock innovation and drive long-term growth.Links & Resources:* Learn more about Teresa’s work and continuous discovery at Product Talk and Product Talk Academy. * Here’s a great article by Teresa to help you get started with her work* Follow Teresa Torres on LinkedIn – Connect here* Here’s the article that Sean wrote on Why Curiosity is Key to Growth Success* Subscribe to The Breakout Growth Podcast – Subscribe hereJoin the Conversation:If you enjoyed this episode, share your thoughts on social media and tag us! Don’t forget to subscribe and leave a review—it helps more people find the showThanks for reading Sean’s Substack! This post is public so feel free to share it. Get full access to Sean’s Substack at seanellis.substack.com/subscribe
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    1 時間 6 分
  • Sequoia’s Insights to Finding Product/Market Fit with Vickie Peng

    Sequoia’s Insights to Finding Product/Market Fit with Vickie Peng
    2024/10/10
    Listen now on Apple, Spotify and YouTubeEpisode Overview:In this episode of The Breakout Growth Podcast, hosts Sean Ellis and Ethan Garr sit down with Vickie Peng, a partner at Sequoia Capital and former product leader at Instagram and Polyvore. Vickie shares her journey from leading product growth to the world of venture capital and offers a deeper look into how Sequoia identifies and supports early-stage startups on their path to product/market fit (PMF).Through her experiences, Vickie outlines the critical factors that lead to sustainable growth, including why “conviction” is a key component in building for success, and why laser focus on customer happiness is important for startups navigating their way to PMF.What You’ll Learn:* Sequoia’s Arc Program: How Sequoia Capital supports pre-PMF companies and why it matters in accelerating growth.* Framework for Conviction: Vickie’s four areas of conviction—problem space, customer needs, product value, and growth potential—and why mastering these is critical before scaling.* The Role of Cross-Functional Teams: How Sequoia's EPD (Engineering, Product, Design) team works with startups to align strategy and execution and builds products for their investors, founders, and members of their ecosystem (such as their Scouts and Builder network).* Retention vs. Growth: Key insights from Vickie’s time at Instagram, where she managed SMB ad products, and how retention often serves as the foundation for sustainable growth.* The Importance of the Right Metric: How finding your North Star Metric can help maintain focus on customer happiness and long-term success.Key Takeaways:* "Growth only comes after you nail the product and the customer experience." — Vickie Peng* "Conviction is about understanding the customer's pain and knowing exactly why your solution matters." — Vickie Peng* "You need a North Star Metric that helps you measure customer happiness, not just growth." — Vickie PengTimestamps:* [00:00] – Intro: Sean Ellis and Ethan Garr introduce Vickie Peng and her views on product/market fit.* [05:30] – Vickie’s journey from product leader to VC and how that shapes her view on PMF.* [10:50] – Sequoia’s Arc Program: How Sequoia supports early-stage startups pre-product/market fit.* [20:00] – The four areas of conviction: Understanding the customer and problem space before scaling.* [28:10] – Lessons from Instagram: Retention, growth, and the delicate balance between the two.* [37:30] – Finding the right North Star Metric and why customer success should be your focus early on.Why Listen:Startup founders, growth leaders, and anyone looking to better understand the road to product/market fit will benefit from this conversation. Vickie Peng offers insights from both her time leading product at Instagram and Polyvore, as well as in her current role as a VC at Sequoia Capital. Whether you’re pre-PMF or scaling your business, the frameworks and principles shared in this episode will help you sharpen your strategy and avoid common pitfalls.Links & Resources:* Sequoia Capital – Learn more about Sequoia’s Arc program* Follow Vickie Peng on LinkedIn – Connect here* Subscribe to The Breakout Growth Podcast – Subscribe here* Arc Website - Learn more about Arc* Sequoia Product-Market Fit Framework - Learn more about PMF frameworkJoin the Conversation:If you enjoyed this episode, share your thoughts on social media and tag us! Don’t forget to subscribe and leave a review—it helps more people find the show. Get full access to Sean’s Substack at seanellis.substack.com/subscribe
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    1 時間 4 分

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