エピソード

  • Elekta GM Anish Patankar

    Elekta GM Anish Patankar
    2024/10/15
    How one of the world's largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.
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    18 分
  • Foxglove CEO Adrian Macneil

    Foxglove CEO Adrian Macneil
    2024/02/06
    Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap.
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    24 分
  • NorthOne CEO Eytan Bensoussan

    NorthOne CEO Eytan Bensoussan
    2023/09/26
    NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash management—all the stuff big companies take for granted, but that small ones still struggle with. As Northone began rolling out those capabilities, however, CEO Eytan Bensoussan and his team struggled to describe what NorthOne was becoming—to customers, investors, and job candidates. So together we built a narrative around what NorthOne now calls “Connected Banking.” In this episode we dive into what that means and how Eytan and his team got there.
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    30 分
  • OneTrust CEO Kabir Barday

    OneTrust CEO Kabir Barday
    2023/06/13
    As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee.
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    19 分
  • Redox CEO Luke Bonney

    Redox CEO Luke Bonney
    2023/05/12
    How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of.
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    18 分
  • Kandji CEO Adam Pettit

    Kandji CEO Adam Pettit
    2023/04/11
    To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment.
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    17 分
  • Contentful CEO Steve Sloan

    Contentful CEO Steve Sloan
    2023/02/07
    Sloan talks about aligning Contentful's team and customers around a new strategic narrative about "Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a "headless" content management system.
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    21 分
  • 360Learning CEO Nick Hernandez

    360Learning CEO Nick Hernandez
    2022/09/16
    After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning's vision to other CEOs, but also became his team's North Star for building and measuring the success of their product.
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    20 分