• The Best Idea Yet

  • 著者: Wondery
  • ポッドキャスト

The Best Idea Yet

著者: Wondery
  • サマリー

  • The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.


    How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.


    Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.


    © 2024 Wondery LLC. All rights reserved.
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あらすじ・解説

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.


How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.


Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.


© 2024 Wondery LLC. All rights reserved.
エピソード
  • 🧱LEGO: Earth’s Biggest Toy Biz | 11
    2024/12/24

    Click… That satisfying sound of Lego bricks has brought joy to millions of kids - and adults (kidults?) for more than 70 years. But did you know it all started in a Danish carpenter's workshop during WWII? And that boxes of Lego were used to smuggle grenades to resistance fighters? Today, family-owned Lego is the biggest toy company on earth, but this plastic empire almost came tumbling down more than once. Lego dodged disasters (four fires), product mis-steps (bangle bracelets?), and some spectacular business snafus before taking over the world brick by brick — All thanks to the founder’s visionary son. Find out why every Lego piece is precision-engineered to 0.005 mm, how Jar Jar Binks breathed new life into minifigures, and why Lego is the best idea yet.

    Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

    Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    45 分
  • 🍬 PEZ: The Cigarette-Inspired Candy | 10
    2024/12/17

    PEZ - the fruity, sugary tablets dispensed from your favorite cartoon character’s neck conjure up sweet childhood memories of swapping and collecting dispensers. (I’ll trade you my red Power Ranger for your Pikachu) But when these Austrian-born sweets hit the candy aisle almost 100 years ago, they had a seriously adult mission: Help people quit smoking. Yep, PEZ was essentially Juul before Juul, minus the toxic side effects. But when PEZ came to America, it shed that medicinal past to become a joyful kid’s candy, cult fave, and collector’s item commanding thousands on the secondary market. Find out how PEZ made the leap from sober grownup treat to toy juggernaut… and how a mysterious figure called “The PEZ Outlaw” upended the entire system, earning $4 million and (almost) getting away with it. Here’s why PEZ is the best idea yet.

    Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

    Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    47 分
  • 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century | 9
    2024/12/10

    It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed sports, fashion and marketing forever - But it never would’ve happened without skilled negotiating by MJ’s Mom. Originally banned by the NBA, Air Jordans have sold hundreds of millions of pairs, made Michael Jordan worth almost $2 billion (that’s why he always has a cigar), and saved the entire Nike company.. Find out how Nike rewrote the rules on celebrity endorsements, why salaries are stable but equity is exciting … and why Air Jordans is the best idea yet.

    Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

    Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    続きを読む 一部表示
    47 分

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