Exploring Psychological Targeting and the Power of AI with Sandra Matz

In this episode of the Behavioral Design Podcast, hosts Aline and Samuel sit down with Sandra Matz, leading expert on psychological targeting and Associate Professor of Business at Columbia Business School.

As a computational social scientist, Sandra uses Big Data analytics and experimental methods to study human behavior, uncovering how psychological traits influence business outcomes like financial well-being, consumer satisfaction, and team performance.

The conversation covers how digital footprints from social media, GPS data, and more are leveraged to create psychological profiles, shaping everything from advertisements to decision-making. Sandra provides unique insights into the controversial Cambridge Analytica case and discusses the democratization of personalized content generation through tools like ChatGPT.

Whether you're curious about personality psychology, the ethics of data privacy, or the evolving role of AI, this episode is a must-listen.

LINKS:

• Sandra Matz:

  • Sandra's Website
  • Her New Book: Mindmasters

• Relevant Research and Resources:

  • Cambridge Analytica and the Evolution of Psychological Targeting
  • The Social Dilemma Documentary
  • Big Five Personality Model Explained
  • Moral Foundations Theory Overview

• 
  

  TIMESTAMPS: 02:03 – Personality Tests
  09:23 – ChatGPT Gift Experiment
  19:50 – Introducing Sandra Matz
  21:35 – Understanding Psychological Targeting
  24:27 – Real-World Examples and Implications
  34:58 – Cambridge Analytica and Data Privacy
  39:38 – The Social Dilemma and Personality Representation
  41:19 – Understanding Personality Traits
  43:49 – Dynamic Personality and Context
  46:26 – AI's Role in Psychological Targeting
  50:32 – Generative AI and Personalized Content
  58:40 – Ethical Considerations and Future of AI
  01:11:40 – Final Thoughts and Sandra’s New Book

  --

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Behavior Change Score with Roos van Duijnhoven

In this special episode of the Behavioral Design Podcast, host Samuel continues the mini-series featuring expert practitioners from the Nuance Behavior team. This week’s guest is Roos van Duijnhoven, a behavioral scientist with a deep passion for designing human-centered digital solutions that drive meaningful behavior change.

Samuel and Roos explore a wide range of topics, including the Behavior Change Score Framework, strategies for improving onboarding and retention in digital health products, and the importance of focusing on real-world behavior (‘big E’ engagement) versus in-app behavior (‘little e’ engagement). They also dive into insights from Nuance Behavior’s ‘Behavior Change Score Report,’ which evaluates fitness apps and provides actionable lessons for designing more effective digital interventions.

This episode offers a treasure trove of insights for anyone interested in applying behavioral science to digital product design and health interventions!

LINKS:

• ⁠⁠Roos's LinkedIn⁠
• The Behavior Change Score Report
• ⁠Nuance Behavior Website⁠
• Engagement with Heather Cole-Lewis

TIMESTAMPS

00:36 Meet Roos van Duijnhoven

01:06 Recap of Susan Murhpy episode

07:31 Insights from the Behavior Change Score Report

20:14 Big E vs. Little e Engagement: Real-World vs. In-App Behavior

26:31 Controversial Opinions: Electric Bicycles

29:32 Conclusion and Farewell

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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠

Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.

Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.

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Real-Time Behavior Change Algorithms with Susan Murphy

In this thought-provoking episode of the Behavioral Design Podcast, hosts Aline and Samuel explore the cutting edge of AI in behavioral science with Professor Susan Murphy, a world-renowned expert in statistics and behavioral research.

The conversation dives into Susan's groundbreaking work on micro-randomized trials and just-in-time adaptive interventions (JITAI) to create personalized, real-time behavior change algorithms. Together, they explore the role of reinforcement learning in adapting interventions over time, tackling ethical challenges, and sustaining user engagement in a rapidly evolving world.

This episode also includes a fun "To AI or Not to AI" quickfire round and Susan’s reflections on the "frontier" nature of behavioral science today, making this a must-listen for anyone passionate about technology, psychology, and innovation.

LINKS:

• ⁠Susan Murphy's Faculty Page⁠

• ⁠Learn more about JITAI
• Heart Steps Study⁠
• ⁠Nuance Behavior Website

• 
  

• TIMESTAMPS

  01:00 – AI Voice Assistants in Everyday Life

  07:22 – Introduction to Susan Murphy

  08:06 – Micro-Randomized Trials Explained

  11:08 – Just-in-Time Adaptive Interventions (JITAI)

  27:19 – Reinforcement Learning and Behavioral Science

  35:15 – Adaptive Algorithms for Personalized Support

  40:30 – Micro-Randomization and Personalized Interventions

  45:19 – Maintaining Engagement in Digital Interventions

  49:51 – The Frontier Nature of Behavioral Science

  51:39 – Quickfire Round: To AI or Not to AI

  57:13 – Ethical Considerations in AI and Behavioral Science

  --

  Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠

  Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.

  Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.

  Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠