Join us in a thought-provoking conversation with Corey Morris, Founder and CEO of Voltage, and the KCDMA 2019 Marketer of the Year. In this episode, Corey, also an accomplished author of the "Digital Marketing Success Plan," dives into how businesses can gear up for the global market using AI and what the future holds for AI in marketing.

Corey explores the pivotal moment for AI in marketing, discussing its evolution from a helpful tool to a comprehensive solution. He reflects on the potential 'tipping point' where AI could shift significantly in its role within marketing strategies: "When we get to a tipping point where AI moves fully from being a tool to a solution. Whether we will be able to recognize that spot is another long talk. From a useful tool to do things more rapidly to an end-all-be-all solution, I think that's where the tipping point will be."

In this episode, you'll learn:

• Strategies to Prepare Your Business for the Global Market with AI: Insights on leveraging AI to not only enhance operational efficiency but also to scale your business internationally.
• Future of AI in Marketing: Corey discusses the trajectory of AI from a functional tool to becoming the core of solution-driven strategies in marketing.
• The Tipping Point for AI Adoption: Understand the critical phases of AI integration and the potential challenges and milestones associated with recognizing and adapting to this shift.

Whether you're a startup looking to enter global markets or a seasoned marketer keen on understanding the next big trends in AI, this episode offers essential insights into preparing for the future of digital marketing. Subscribe to our channel for more expert interviews and actionable marketing strategies, and don't forget to like and comment with your thoughts or questions about AI's role in global marketing.

#CoreyMorris #DigitalMarketing #GlobalMarketing #AIMarketing #MarketingStrategy #VoltageCEO #MarketingTips #BusinessStrategy

Join us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid, as businesses face a more recessionary environment.

Episode Highlights:

Digital Adoption and AI in Marketing: Paris shares how AI has revolutionized tasks like strategy formulation, data analysis, and content production, speeding up these processes while ensuring higher quality outputs.

• The Power of AI Tools: Learn about the latest advancements in AI tools such as Chat GPT that have not only accelerated the creative process but also improved the strategic capabilities of marketing teams.
• Enhancing Productivity and Strategic Insight: Discover how AI empowers both seasoned and new marketers, making them more productive and helping bridge the experience gap.
• AI's Impact on Content and Customer Engagement: Discussion on how AI is being integrated into creating diverse content formats and enhancing customer profile segmentation.
• Future of AI and Search: Insights into how AI is expected to redefine the search landscape, moving away from traditional keyword focus to more dynamic, audience-engaged strategies.

Paris and Guy also tackle technical challenges like improving audio quality for better viewer experience and discuss potential future changes in search technology and digital advertising impacted by AI innovations. They also touch upon the significance of using first-party data in lead generation and the evolving dynamics of Google’s advertising model in light of recent privacy updates.

Stay tuned as Paris suggests practical ways marketers can leverage AI for competitive advantage and shares a preview of Guy's latest book insights. This episode is a treasure trove for marketers looking to harness the full potential of AI in their strategies.

Connect with us:

Dive deeper into the transformative effects of AI on marketing by following us for more insightful discussions.

Check out Paris on LinkedIn and visit Hop Online for expert marketing services.

Don’t forget to subscribe and download a free excerpt from Guy's latest book to explore more on digital marketing strategies!

#DigitalMarketing #AIMarketing #MarketingStrategy #ContentCreation #AIIntegration #MarketingInnovation #ParisChildress #GuyPowell #HopOnline

Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he delves into the realms of digital strategy, emerging technology, and strategic consulting.

Throughout the episode, Mark shares his specialized knowledge in account planning, media, and communication planning. He discusses how these critical elements play a pivotal role in today’s digital landscape. He also touches on the integration of philanthropy in business and how strategic management consulting can drive organizational success.

Key Takeaways from This Episode:

Digital Strategy Excellence: Explore the core components of a successful digital strategy and how to implement them effectively across various platforms.

Emerging Technology Insights: Gain insights into the latest technologies and how they can be leveraged to enhance communication and marketing efforts.

Philanthropy in Business: Understand the importance of philanthropy in building brand reputation and fostering community engagement.

Cross-Functional Leadership: Learn from Mark’s experiences in leading diverse teams to achieve cohesive and targeted communication outcomes.

Whether you’re a marketing professional aiming to sharpen your strategy, a leader in a non-profit seeking effective communication tactics, or someone interested in the intersection of technology and philanthropy, this episode offers valuable perspectives. Tune in to elevate your understanding of modern marketing and strategic planning with insights from one of the industry's veterans.

Remember to subscribe to our channel for more episodes featuring leading experts in marketing and communications, and don't forget to like and comment with your thoughts or questions about today’s discussion!

#DigitalMarketing #StrategicConsulting #PhilanthropyInBusiness #EmergingTechnology #MarketingStrategy