AI for Positioning Strategy : Discover how AI is transforming Product Marketing Management. This episode explores how AI assists in defining a positioning strategy by analyzing market perception, online reviews, and industry reports. Learn how Large Language Models efficiently create comparison tables, saving time and ensuring consistency. NotebookLM is used with analyst reports from firms like Forrester, Gartner, and IDC for in-depth analysis. Gemini and ChatGPT refine initial tables into competitive battlecards, objection handling guides, and compelling feature tables, saving two to three hours weekly.

In this episode, I mention https://notebooklm.google.com/ and https://chatgpt.com/

AI for Value Proposition Definition : Discover how AI is transforming Product Marketing Management by optimizing clarity and impact in value proposition definition. Learn how AI can analyze customer feedback, dissect market messaging trends, and scrutinize competitor claims. See how AI can build and maintain comprehensive Positioning Documents, transforming collateral like blog posts and presentations to extract core content. Explore the use of Google's Gemini for Workspaces to save time and ensure consistency across product portfolios. Subscribe for more insights on enhancing P.M.M. activities with AI.

In this episode, I mention https://gemini.google.com/app

AI-Powered Competitive Analysis for Product Marketing Managers : Discover how AI tools are revolutionizing competitive analysis for Product Marketing Managers (PMMs). This minicast explores how AI continuously tracks competitor websites, pricing, job postings, and social media, alerting PMMs to critical changes in real-time. Learn to leverage Large Language Models for in-depth analysis, including scraping technical websites and using NotebookLM for a comprehensive understanding of a vendor's capabilities. Automate intelligence collection, and free your time for strategic thinking.

In this episode, I mention https://notebooklm.google.com/

AI-Powered Market Research and Analysis : Discover how AI is transforming market research and analysis for Product Marketing Management (PMM). This episode explores how AI efficiently analyzes market reports, identifies trends, and forecasts market growth faster than traditional methods. Learn about using tools like Perplexity to understand markets, customer pain points, and competitors. The speaker estimates saving half a day each month by leveraging AI in the research phase, allowing more time for strategic PMM initiatives. Subscribe for more insights on enhancing PMM activities with AI.

In this episode, I mention https://www.perplexity.ai/