#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppc

You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance, and it is costing you sales!

In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting.

If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're risking lost revenue and unpredictable results.

We break down why these strategies don't work, how they ignore key conversion data, and why "You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance" should be on every seller's watchlist.

Tune in to discover the smarter way: aligning your bids with periods of high conversion for maximum impact.

We'll also review which software tools are misleading sellers and how to avoid their traps.

Don't fall for shortcuts, get the real Amazon PPC edge here!

🔗 Connect with Stephen & Andrew:

⁠Stephen Noch on LinkedIn⁠

⁠Andrew Bailiff on LinkedIn⁠

🎙️Follow That Amazon Ads Podcast:

⁠LinkedIn⁠

⁠Spotify⁠

⁠YouTube⁠

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

#amazonppc #bidoptimization #macrovsmicrobids

Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.

Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.

Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.

Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.

🔗 Connect with Stephen & Andrew:

Stephen Noch on LinkedIn

Andrew Bailiff on LinkedIn

🎙️Follow That Amazon Ads Podcast:

LinkedIn

Spotify

YouTube

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC

Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"

In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.

They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.

Don't stress about isolated keywords, focus on strategic bid ceilings instead!