In this episode of Tech Scenes Unplugged, Jeff Martin sits down with Evgeny Klochikhin, CEO and Founder of Sheeva.AI, a global innovator revolutionizing the automotive industry with in-car payments and commerce solutions. Sheeva.AI's patented geolocation technology is transforming the driver experience by enabling seamless and secure payments for fueling, EV charging, parking, and more—all from the vehicle’s in-dash screen. Evgeny shares his journey from international relations to leading a tech-driven startup, detailing the inception of Sheeva.AI, the challenges of global expansion, and the complexities of building a market for in-vehicle payments. The conversation explores the role of strategic partnerships with international automakers, the future of software-defined vehicles, and how user experience is becoming a key differentiator in the automotive space. Evgeny also reflects on his entrepreneurial challenges, the value of networking through Techstars, and the importance of balancing patience and persistence in scaling a business. Key Takeaways: Sheeva.AI enables precise in-car payments through patented geolocation technology. User experience is a growing competitive edge in the automotive industry. The future of vehicles lies in software-defined systems and seamless tech integration. Global expansion requires navigating diverse payment ecosystems and forging strategic partnerships. Strategic investors are often better suited for disruptive innovations than traditional VCs. Hustle, persistence, and networking are critical for entrepreneurial success. Leadership vision, clear communication, and team alignment drive a startup’s growth. Chapters: Introduction to Sheeva.AI and Its Origins Evgeny Klochikhin’s Career Path and Global Vision Strategic Partnerships in the Automotive Industry The Future of Software-Defined Vehicles Challenges of Creating a New Market for In-Car Payments Insights from the Techstars Network Fundraising Strategies for Startups Balancing Aggression and Patience in Business Growth Scaling a Startup with Effective Communication and Alignment Reflections on Team Dynamics and Leadership Don't forget to like, subscribe, and hit the notification bell to stay updated with all our episodes, where we bring you the untold stories of innovation and leadership from the tech world, only on Tech Scenes Unplugged. Learn more about the book “Peak Teams - Mastering the Habit of Unstoppable Venture-backed Companies” - https://a.co/d/hp5Jtnu Visit Collective Genius to Build your Venture-backed Team with the Peak Operating System - www.collective-genius.com Music by Andrew Applepie - https://soundcloud.com/andrewapplepie #collectivegenius #peakoperatingsystem #peakos #vbos #innovation #startups #SheevaAI #EvgenyKlochikhin #automotivetechnology #incarpayments #cybersecurity #entrepreneurship #softwaredefinedvehicles #fundraising #teamalignment