Episode #131: Is Jasper AI the Ultimate Solution for Marketing Content Creation?

If writing content is eating up hours of your week, Jasper might just be your new favorite time-saver.

In this episode of Tech Savvy 101: AI & Automation Made Simple, I’m breaking down exactly what Jasper is, how it works, and why so many entrepreneurs are using it to write high-quality marketing content in minutes, not hours.

Whether you're creating social media posts, email newsletters, sales pages, or even ad copy, Jasper’s templates and brand voice tools help you sound like you (but faster).

I’ll walk you through real examples, standout features, and how it compares to ChatGPT so you can decide if it’s the right fit for your business.

By the end of this episode, you’ll know how to:

• Use Jasper to write content faster and more strategically
• Understand where Jasper outperforms other AI tools (and where it doesn’t)
• Decide whether to use Jasper or ChatGPT for different types of content

✨ Bonus: This is part of my AI Essentials series where I teach you how to actually use today's best AI tools in real time, so you can feel confident (not confused!)

IN THIS EPISODE, I COVER:

➔ Jasper’s core features, templates, and frameworks for faster content creation
➔ How to use Jasper for blog posts, social content, email marketing, and more
➔ Jasper vs. ChatGPT — when to use each (and why!)

RESOURCES MENTIONED:

📌 Jasper AI → https://www.jasper.ai/
📌 Done-For-You Custom GPT Builds → Let’s Build Yours
📌 AI Evergreen Content Machine → https://thesarahbaker.com/ai-evergreen-content-machine-waitlist

🎙️ RELATED EPISODES OF TECH SAVVY 101:

• Episode #127: Claude Tutorial: The AI Assistant That’s Changing the Game
• Episode #129: Perplexity AI: Cut Your Research Time in Half
• Episode #130: Gemini vs ChatGPT: Which AI Is Better for Visual Content?
  
  

⏱️ TIMESTAMPS:

02:20 – What is Jasper?
04:15 – Jasper's Core Features and Templates
06:46 – Real-World Applications of Jasper
08:41 – Unique Features of Jasper
16:10 – Jasper for Teams
18:04 – When to Use Jasper vs. ChatGPT
19:57 – Limitations of Jasper
22:48 – Conclusion and Final Thoughts

📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!

LET'S CONNECT

📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group

SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!

Episode #130: Gemini vs ChatGPT: Which AI Is Better for Visual Content?

If you’ve ever wished ChatGPT could see what you’re talking about… it might be time to meet Gemini, Google’s multimodal AI assistant.

In this episode of Tech Savvy 101: AI & Automation Made Simple, I’m giving you a full walkthrough of Gemini and comparing it to ChatGPT to see which tool comes out on top.

You’ll learn how Gemini works, what makes it different, and exactly how I use it in my own business for tasks like analyzing images, brainstorming content, and interpreting data visuals (without needing to be “techy”).

If you’ve been curious about how Google’s AI tool stacks up against ChatGPT, or if you’re looking for smarter ways to save time with visual content creation, this one’s a must-listen.

✨ Bonus: This is part of my AI Essentials series where I teach you how to actually use today's best AI tools in real time, so you can feel confident (not confused!)

IN THIS EPISODE, I COVER:

➔ What makes Gemini’s multimodal AI capabilities stand out from ChatGPT
➔ Real-world examples of how I use Gemini to speed up visual content creation
➔ When to use Gemini vs. ChatGPT (and how to know which one is right for the task)

RESOURCES MENTIONED:

📌 Gemini by Google → https://gemini.google.com
📌 AI Evergreen Content Machine → Join the Waitlist
📌 Done-For-You Custom GPT Builds → Let’s Build Yours

🎙️ RELATED EPISODES OF TECH SAVVY 101:

• Episode #127: Claude Tutorial: The AI Assistant That’s Changing the Game
• Episode #129: Perplexity AI: Cut Your Research Time in Half

⏱️ TIMESTAMPS:

00:41 – Introducing Gemini: Google’s Multimodal AI
01:26 – Getting Started with Gemini
02:54 – Gemini’s Multimodal Capabilities
05:31 – Gemini’s Integration with the Google Ecosystem
07:54 – Real-World Use Cases of Gemini
10:25 – Advanced Features and Pro Tips
11:51 – Understanding Gemini’s Limitations
13:08 – Conclusion and Further Learning

📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!

LET'S CONNECT

📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group

SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!

Episode #129: [AI in Action] How to Use Perplexity AI: The Complete Guide for Cutting Your Research Time in Half

WATCH THIS EPISODE ON YOUTUBE

Let’s be real: digging through dozens of Google tabs just to find one solid stat or update? Exhausting. And time-consuming.

That’s where Perplexity AI comes in: a next-gen search and research assistant designed to save you hours every single week.

In this episode of Tech Savvy 101, I’m giving you a full walkthrough of Perplexity AI: what it is, how it works, and why it’s a total game-changer for small business owners, content creators, and entrepreneurs who don’t have time to waste.

Whether you're researching industry trends, gathering data for a blog post, or planning a product launch, Perplexity delivers fast, accurate, source-backed answers so you can cut the fluff and get to the good stuff.

✨ Bonus: This is part of my AI Essentials series where I teach you how to actually use today's best AI tools in real time, so you can feel confident (not confused!)

IN THIS EPISODE, I COVER:

➔ What makes Perplexity different from ChatGPT or Google (and when to use it)
➔ How to use search modes like Deep Research, Academic Search & Collections
➔ Real-world use cases for market research, content creation, competitor analysis & more
➔ Pro tips to get better results (and avoid common mistakes with AI search)

RESOURCES MENTIONED:

📌 Perplexity → https://www.perplexity.ai/
📌 AI Evergreen Content Machine → Join the Waitlist
📌 Watch the full YouTube tutorial for this episode → Click here
📌 Done-For-You Custom GPT Builds → Sign Up Here

🎙️ RELATED EPISODES OF TECH SAVVY 101: AI & AUTOMATION MADE SIMPLE:

• Episode #105: ChatGPT Prompt Writing Tips: How to Get Juicy Results Every Time
• Episode #127: Claude Tutorial: The AI Assistant That’s Changing the Game

⏱️ TIMESTAMPS:

00:46 – Introducing Perplexity: The AI Search Tool
01:49 – Getting Started with Perplexity
11:31 – Perplexity vs. ChatGPT: A Comparative Analysis
17:12 – Advanced Features of Perplexity
18:42 – Real-World Use Cases for Perplexity
21:11 – Pro Tips for Using Perplexity Effectively
23:24 – Limitations of Perplexity
24:49 – Conclusion and Next Steps

📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!

LET'S CONNECT

📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group

SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!

Episode #128: SOPs Made Simple: How to Organize and Automate Your Business Operations

Let’s be honest… “create SOPs” probably isn’t the task you’re most excited to check off your to-do list. But if you’ve ever wished you could clone yourself or hand off work without explaining it a million times… this episode is for you.

Whether you’re a solopreneur wearing all the hats or you’ve got a small team already, clear and usable SOPs (Standard Operating Procedures) are the secret to saving time, delegating with confidence, and building a business that runs smoothly, even when you’re offline.

In this episode of Tech Savvy 101: AI & Automation Made Simple, I’m sharing a simple, non-boring, actually-helpful approach to documenting your business systems… without drowning in corporate jargon or complicated templates.

You’ll learn exactly how to start creating SOPs that save time now and make scaling way easier later.

IN THIS EPISODE, I COVER:

➔ What SOPs really are (and why they matter even if you don’t have a team yet)
➔ A simple 5-part structure for creating process guides that are actually useful
➔ Tools, tips, and best practices for building your SOP library without overwhelm

RESOURCES MENTIONED:

📌 Loom (for screen recording)
📌 Google Drive
📌 ClickUp, Asana, or Notion for project management + SOP storage
📌 Join the Waitlist for AI Evergreen Content Machine

⏱️ TIMESTAMPS:

02:26 – Why SOPs Matter for Your Business
05:22 – Understanding SOPs: What They Are and Aren’t
08:45 – Structuring Effective SOPs
12:48 – Storing and Accessing Your SOPs
15:32 – Creating Your First SOP
18:25 – Common Mistakes to Avoid
21:06 – Conclusion and Final Thoughts

📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!

LET'S CONNECT

📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group

SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!

Episode #127: [AI in Action] Claude vs. ChatGPT: Which AI Tool Is Best for Your Business?

WATCH THIS EPISODE ON YOUTUBE

If you’ve only been using ChatGPT… you’re missing out.

This episode kicks off a brand-new AI Essentials mini-series, and we’re starting with one of my favorite underrated tools: Claude.

Claude is smart, simple to use, and incredibly good at things like writing, summarizing documents, and sounding like a real human.

It’s become my go-to for content creation, brainstorming, and project planning — and in this episode, I’m walking you through exactly how to use it.

By the end, you’ll know how to:

• Navigate Claude’s dashboard and features
• Upload docs, summarize reports, and organize your chats
• Use Claude to create better content (with less back-and-forth than ChatGPT)

If you’re looking to get more done in less time, Claude might just be your new favorite AI assistant.

IN THIS EPISODE, I COVER:

➔ Why Claude is a powerful alternative (and complement) to ChatGPT
➔ How to use Claude for writing, research, and analyzing documents
➔ Real-world examples + pro tips to get the best results from this tool

RESOURCES MENTIONED:

📌 Claude → https://claude.ai/

📌 Watch the YouTube Demo of Claude in Action → https://youtu.be/0oFKSzOl0ZU

📌 Join the Waitlist for AI Evergreen Content Machine → https://thesarahbaker.com/ai-evergreen-content-machine-waitlist

📌 Want me to build you a Done-For-You Custom GPT? → https://thesarahbaker.com/dfy-custom-gpts

🎙️ RELATED EPISODES OF TECH SAVVY 101: AI & AUTOMATION MADE SIMPLE:

• Episode #105: ChatGPT Prompt Writing Tips: How to Get Juicy Results Every Time
• Episode #106: What the Heck is “Iterative Prompting” and Why Does It Matter?
• Episode #107: Establishing Your Brand Voice: Making ChatGPT Speak Like You

⏱️ TIMESTAMPS:

00:55 – Getting Started with Claude
01:42 – Exploring Claude’s Interface
04:56 – Claude’s Versions and Plans
08:42 – Document Analysis with Claude
12:19 – Claude vs. ChatGPT: A Comparison
20:08 – Real-World Use Cases for Claude
24:11 – Advanced Prompting Strategies
27:41 – Pro Tips and Best Practices
32:00 – Conclusion and Next Steps

📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!

LET'S CONNECT

📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group

SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!

Episode #126: How to Revive Old Content for More Traffic & Sales (5 Easy Steps)

PRO TIP: You don’t always need new content to grow your business… sometimes, your best stuff is already sitting in your archives.

Most entrepreneurs are stuck in constant content creation mode, thinking they have to keep churning out more, more, more to stay relevant.

But what if I told you that updating your old content could actually bring faster, better results than creating something new from scratch?

In this episode of Tech Savvy 101, I’m sharing my 5-step framework for reviving old content, so you can drive more traffic, increase engagement, and boost sales without adding more to your plate.

By the end of this episode, you’ll know exactly how to:
✅ Identify high-potential content that’s worth updating
✅ Optimize old content for SEO, engagement, and conversions
✅ Repurpose and promote it so it reaches brand-new audiences

If you’ve got existing content that’s just sitting there collecting digital dust, this episode is your roadmap to making it work for you again.

IN THIS EPISODE, I COVER:

➔ Why your old content is a goldmine for traffic & sales (if you know how to leverage it)
➔ The mindset shift from ‘more content’ to ‘better content’
➔ A simple 5-step strategy to refresh and optimize content for bigger results

RESOURCES MENTIONED:

📌 AI Evergreen Content Machine → https://thesarahbaker.com/ai-evergreen-content-machine-waitlist

📌 Google Search Console → https://search.google.com/search-console/about

📌 Google Analytics → https://developers.google.com/analytics

🎙️ OTHER EPISODES OF TECH SAVVY 101 YOU MIGHT ENJOY:

➔ Episode #122: SEO Made Simple: How to Get Found on Google Without Being an Expert → https://thesarahbaker.com/episode-122

➔ Episode #113: Keyword Research Made Easy: A Beginner’s Guide to SEO → https://thesarahbaker.com/episode-113

➔ Episode #114: Evergreen Content: What It Is and Why Your Business Needs It → https://thesarahbaker.com/episode-114

⏱️ TIMESTAMPS:

01:51 – The Forgotten Goldmine: Leveraging Existing Content
03:14 – Mindset Shift: From Content Hamster Wheel to Strategic Updates
06:16 – The Three-Step Content Audit Process
11:05 – Revitalizing Your Content: A Five-Step Framework
16:58 – Case Studies: The Impact of Content Refresh
21:22 – Quick Wins: Prioritizing Content Updates
22:44 – Efficiency Tips for Content Revitalization
27:04 – Conclusion: Transforming Your Content Strategy

📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!

LET'S CONNECT

📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group

SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!

Episode #125: [AI in Action] Stop Guessing! How to Find the Best Keywords for SEO & Start Ranking

WATCH THIS EPISODE ON YOUTUBE

SEO doesn’t have to be a guessing game. If you’re tired of spending hours on content that never gets seen, it’s time to start using data-driven keyword research to get your business in front of the right audience.

In this AI in Action episode of Tech Savvy 101, I’m walking you through a live demo of Ubersuggest, the AI-powered SEO tool that helps you:

• Find high-ranking keywords with low competition
• Analyze your competitors and learn from their SEO strategy
• Uncover content ideas that are proven to drive traffic

If you’ve ever wondered how to rank on Google without the guesswork, this episode is your roadmap.

IN THIS EPISODE, I COVER:

➔ How to find high-ranking, low-competition keywords in minutes
➔ The #1 reason most business owners struggle with SEO (and how to fix it)
➔ A step-by-step walkthrough of Ubersuggest to build your SEO strategy

RESOURCES MENTIONED:

📌 Ubersuggest – My go-to SEO tool for keyword research & competitor analysis → https://neilpatel.com/ubersuggest/

📌 Watch the YouTube tutorial for this episode → https://youtu.be/SkE9rCuW2oc

📌 Join the Waitlist for AI Evergreen Content Machine → thesarahbaker.com/ai-evergreen-content-machine-waitlist

🎙️ Other SEO + Keyword Research Episodes of Tech Savvy 101: AI & Automation Made Simple:

➔ Episode #113 – Keyword Research Made Easy: A Beginner’s Guide to SEO → thesarahbaker.com/episode-113

➔ Episode #122 – SEO Made Simple: How to Get Found on Google Without Being an Expert → thesarahbaker.com/episode-122

⏱️ TIMESTAMPS:

01:12 – Episode Overview: What You'll Learn
01:51 – The Importance of SEO for Your Business
03:32 – Introducing Ubersuggest: Your AI-Powered SEO Tool
05:27 – Live Walkthrough: Using Ubersuggest
10:05 – Advanced Features of Ubersuggest
20:37 – Competitor Analysis with Ubersuggest
26:28 – Bonus SEO Tips and Final Thoughts
30:37 – Recap and Next Steps

📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!

LET'S CONNECT

📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group

SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!

Episode #124: How to Use AI-Powered Email Sequences to Boost Sales 24/7

Your content might be amazing… but if you’re not following up, you’re leaving money on the table.

A potential customer lands on your website, reads your content, and thinks, This is exactly what I need!

But then… nothing. No follow-up. No next step. No sale.

This is where so many business owners lose potential revenue. But today, we’re fixing that.

In this episode of Tech Savvy 101, I’m diving into AI-powered email sequences. Aka: your most powerful weapon for nurturing leads, increasing conversions, and making sales on autopilot (without spending hours in your inbox).

If you’re tired of watching website visitors disappear without taking action, this episode is for you.

IN THIS EPISODE, I COVER:

➔ Why email sequences are essential for turning leads into customers (and why a single email won’t cut it).
➔ The Four-Point Email Sequence Framework that keeps your audience engaged and ready to buy.
➔ How to use AI to automate, personalize, and optimize your email marketing (without sounding robotic).
➔ A step-by-step strategy to implement your email sequences for 24/7 sales.

RESOURCES MENTIONED:

📌 Want to automate your email sequences? Learn my step-by-step AI-powered email strategy inside AI Evergreen Content Machine. Join the Waitlist → https://thesarahbaker.com/ai-evergreen-content-machine-waitlist

🎙️ Related Episodes of Tech Savvy 101

📌 Episode #105: ChatGPT Prompt Writing Tips — How to Get Juicy Results Every Time → https://thesarahbaker.com/episode-105

📌 Episode #107: How to Establish Your Brand Voice — Making ChatGPT Speak Like You → https://thesarahbaker.com/episode-107

📌 Episode #110: Email Marketing Made Simple — Top 3 Automations You MUST Have in Place → https://thesarahbaker.com/episode-110

⏱️ TIMESTAMPS:

01:56 – The Importance of Email Sequences
06:46 – The Four-Point Framework for Email Sequences
12:55 – Leveraging AI for Email Marketing
17:46 – Implementing Your Email Sequence Strategy
19:29 – Conclusion and Next Steps

📲 Send us a text! Let us know what AI + Automation Topics you want to learn about next!

LET'S CONNECT

📺 YouTube
📱 Instagram
🖥️ Website
💻 Facebook Group

SUBSCRIBE & REVIEW
Loved this episode? Please leave a review! If today’s episode got you excited about simplifying your systems and embracing AI, be sure to hit subscribe so you don’t miss future episodes!