In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhelming, spotting key patterns is essential.

They discuss how a consistent brand voice is more important than ever in today’s AI-driven world, and why companies fear being boxed in by committing to one voice. They compare effective communication to dating—authenticity is key to building trust.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure a lean team that still drives meaningful results.

They dive into what it really means to be a full-stack marketer—someone who can handle strategy, execution, and cross-functional collaboration—and why these “unicorn” marketers are increasingly valuable for mid-market companies. The conversation also explores how to craft messaging that stands out in a crowded space, why it must speak directly to your ICP, and the growing role of AI in helping small teams scale their impact.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybersecurity needs. He emphasizes the importance of tailoring marketing strategies for different decision-makers, from C-suite executives to influencers, and explains how effective messaging can resonate with each. He also talks about how AI is transforming marketing efforts, while highlighting the critical need for data security when leveraging new technologies.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that builds trust.

She also shares tips on tailoring your message for different buyer personas and adapting based on customer feedback. Plus, Paige reflects on mistakes she made early in her career and offers advice on when to outsource versus keep things in-house, reminding companies that the right agency can sometimes be more effective than a large internal team.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platforms like Google. Key mistakes include over-focusing on bottom-funnel leads and starting without a clear strategy.

Tanner also shares how to balance your budget, emphasizing the need for top-of-funnel content to build retargeting audiences, and the sweet spot for audience size. He provides actionable advice on content strategy, ad creatives, and measurement, stressing that a mix of gated and ungated content, along with a long-term approach, is key to LinkedIn success.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not just about saying what you want to say—it’s about speaking to what your audience actually cares about.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of process automation and visibility for organizational success. He also highlights the psychological barriers to adopting new systems and offers practical advice for overcoming them. Tune in to learn how to lay the groundwork for automation, leverage CRM tools effectively, and prepare your business for the age of AI-driven growth.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, actionable insights, and alignment with customer expectations can drive progress in today’s sustainability-driven market.