Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing how Superior External Comms Start With Clarity.

◾REACH Process

-A toolkit/model you can use when you want to connect with your external audience

-Includes community members, elected officials, business owners, state level and national level

◾Relationships

-You know who your target audience is, how they consume information and where on the website/social media they are clicking

-2-way communication path

◾Empathy

-Systemic, intentional way of connecting with your audience

-Understand the source of the pain

◾Acute Support

-Be ready to address something quickly if plans have to change suddenly

-Policy changes, correcting errors

◾Communication Plan

-Aligned to our brand and guiding documents

-Flexible based on the district blueprint- celebrate wins, acknowledge fault when its happened

◾Holistic Approach

-Thought partnership outside of our district

-Think about your culture and your climate- consistency, community, equity, inclusivity- make sure everyone has a place in your system

If you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.

Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher

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