This week on Strata Stories, Paul meets with Dalton Laino, Co-Founder of The Movement PTs, to unpack what it truly means to build a brand in healthcare and how it can boost your clinic's sustainability and profitability.

They dive into:
1. Why branding can supplement (or even replace) traditional referral sources in private practice
2. What branding actually is—and why it’s more than just a logo or tagline
3. How to build a brand that communicates who you are and what you stand for
4. The power of building value-driven communities—with no strings attached

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

On this episode of Strata Stories, we dig into the archives for a GREAT conversation between Paul & Tony Maritato from 2023.

For those unfamiliar, Tony is a PT—founder of Total Therapy Solutions. They unpack the operational strategies that can have a big impact on the success of your therapy practice.

They dive into:
1. The advantages of niching down and how to pick your niche.
2. How to develop the cash-based part of your business.
3. Why Medicare is the best lead generation tool ever.
4. What metrics Tony is always tracking in his clinic.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional. If you've ever wondered how to leverage your clinical background beyond patient care, this episode is for you.

Paul and Dana discuss how therapists can:

1. Prepare to properly transition to non-clinical roles
2. Cultivate relationships with career advocates and sponsors
3. Provide extensive value to business owners in all healthcare sectors

Connect with her on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Paul sits down with Michael Silva, a PT business coach and consultant, about how to build a thriving referral network without relying solely on physician referrals.

They dive into key strategies for growing your clinic, including:
1. Partnering with trainers, coaches, massage therapists, chiropractors, and other non-physician providers to create a steady stream of referrals
2. How to leverage existing patients to build a powerful word-of-mouth network
3. Delivering the modern-day “fruit basket” of value to potential referral sources to build long-lasting relationships

This explores how community specialization can lead to both steady and exponential growth opportunities, helping you stand out in your local market.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Paul meets with Rafi Salazar, OT, and CEO of ProActive Rehab & Wellness. Rafi brings a grounded, real-world perspective on leadership that every clinic owner needs to hear.

They unpack the challenges and opportunities of leading people well, especially when the stakes are high.

Inside this episode:
1. The conversations that actually improve employee retention
2. What to do when it’s time to let someone go—with clarity and respect
3. How to lead your team through a major EMR/Billing transition (without chaos)

Rafi reminds us that trust isn’t built during easy times—it’s built in how we handle the hard ones.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Paul Singh, sits down with Lindsay DeLong, Founder of EquipMeOT and a true expert in social media, engagement, and online community building.

They dive deep into why the next generation of patients isn’t looking to be sold to—they’re looking for connection:

They also explore:
1. How to focus on real engagement instead of chasing empty metrics
2. Why great content without great distribution falls flat
3. How small, consistent actions today can create a powerful community tomorrow

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, we sit down with Adam Robin—Practice Owner and Business Coach—to dive into the real reasons many private practices get stuck.

We unpack the 3 most common problems clinic owners face:
1. Overscheduling and ineffective patient care delegation
2. A weak sales process (and even weaker sales training)
3. Lack of clean, organized, and objective data to make smart decisions

Connect with him on Instagram here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Amit Gaglani, PT and Founder of AG Management Consulting, shares his insights on how clinic owners can navigate financial challenges and stay safe in the face of uncertainty.

They break down:
1. How to help clinic owners act, not react, with their finances
2. Strategies to manage cash flow throughout the year, from deductibles to patient payments
3. Mindset shifts for long-term financial stability and growth
4. The power of strategic coaching to help clinics thrive, even in tough times

Connect with him on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.