"People buy from people."

In this episode of the Pulse Podcast, Tom Crawley shares his journey from being a contractor to becoming a successful business owner in the software development industry. He discusses the challenges he faced while transitioning to a scalable business model, the importance of marketing in B2B, and the lessons learned from selling his company, Marimosa. Tom also explores the future of software development, particularly the impact of AI and the shift towards consultancy roles.

Key Takeaways

✨ Tom's journey from contractor to business owner is inspiring.
✨ Building a business requires understanding client needs and market demands.
✨ Fixed price contracts can be challenging and require clear scope definition.
✨ Networking and personal connections are crucial in B2B marketing.
✨ Transparency with clients fosters trust and long-term relationships.
✨ Hiring the right team is essential for business growth.
✨ AI is changing the landscape of software development.
✨ Consultancy roles may become more prominent in the future.
✨ Understanding the human element in technology is vital.
✨ Always have a solid contract in place to protect your business.

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Until next time,
Mark and the team!