Full shownotes, transcript and resources here: https://soundbitesrd.com/291

Belief-Based Research: The Power of Shared Values

Public trust has shifted. Once, experts like scientists were the go-to voices for credible information, earning trust through their ability to solve major societal challenges. Today, “someone like me” is considered just as trustworthy, while social media influencers and opinion-driven podcasts often reach larger audiences than traditional news outlets. Consumers are now “choosing their own adventure” when deciding what information about food and nutrition they believe.

In this episode, we explore groundbreaking findings from The Center for Food Integrity’s research study, The Evolution of Truth. By uncovering the core values, beliefs, and fears shaping consumer behavior around food, this research offers powerful insights to help listeners navigate a polarized world where truth is increasingly defined by perception rather than science.

Tune in to this episode to learn about:

● how truth is a social construct and what that means

● the power of shared values in building trust

● 5 different consumer personalities and how to better connect with them

● what different types of consumers think about MAHA

● the inherent opportunities borne out of MAHA

● nutrition misinformation and consumer behavior

● social media influence vs. facts

● truth in food and nutrition

● building trust vs. defending an interest

● how to build trust in science

● the role of science in building trust

Parents are bombarded with and overwhelmed by complex cultural, environmental, economic and political issues that impact their parenting skills, choices and confidence. By approaching various parenting challenges and questions from a science and social justice lens and parenting based on values, we can be more aware of the systemic forces that harm kids, differentiate what we can and cannot control, and build more fulfilling relationships with our children.

Tune in to this episode to learn about:

● the connection between science and justice

● science curiosity vs. science literacy

● values-based parenting

● food-related topics including:

o infant formula

o clean eating

o MSG

o PFAS/forever chemicals

o Fat phobia

● Hazard vs risk

● The origins of and history behind BMI

● Resources and related episodes

Full shownotes, transcript and resources: https://soundbitesrd.com/290

Unbottled Potential: From Sober Curious to Sober Serious

As the sober curious movement gains traction, more people are reevaluating their relationship with alcohol and changing their habits. Challenging societal myths around alcohol’s role in relaxation, celebration and socializing can result in mindset shifts to begin exploring an alcohol-free lifestyle and discover how sobriety can impact core areas of life and enhance both personal and professional success.

Tune in to this episode to learn about:

● the sober curious movement

● how sobriety impacts life pillars

● why alcohol can be a barrier to success

● perceived norms about alcohol

● alcohol, sobriety and weight

● how drinking impacts women in particular

● how to address shame in a healthy way

● a quiz to assess your feelings about drinking

● tips for embracing an alcohol-free lifestyle

● common challenges and how to stay on track

● information on moderation, portion sizes, ABV and more

Full shownotes, transcript and resources: https://soundbitesrd.com/289