Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager
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Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager
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Episode 02: E-commerce Brands Talk MarTech Stacks - Sophistiplate’s Approach to Scaling Personalization
The second episode of the Show Me Your Tech series features Will Griffin, the Digital Marketing & E-commerce Manager at Sophistiplate, an upscale entertaining/home goods brand.
In this interview, Will walks through how Sophistiplate has used a wide array of SaaS tools to support their smaller team as they scale.
He outlines his strategies for growing influencer marketing, creating more channel-specific onsite experiences, and their approach to payment solutions.
Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!
Check out Sophistiplate’s website here: https://www.sophistiplate.com/
Tools mentioned include:
-Klaviyo: https://www.klaviyo.com/
-Aftership: https://www.aftership.com/
-Postscript: https://postscript.io/
-Hotjar: https://www.hotjar.com/
-Optimazilla: https://imagecompressor.com/
-Afterpay: https://www.afterpay.com/en-US
-Klarna: