As we close out 2024 (and Season 3 of The Soloist Life), it feels like the right time to revisit how we can best bring our light to the people we most want to serve:

Why now is the time to lean into your personal genius.

What I’m committing to for 2025 😉.

What exactly is a re*shift (and why might you be ready for one)?

The eight areas of life and work that you can custom blend to create your uniquely rich life.

Wishing you a happy holiday season and a joyous, healthy and prosperous 2025!

LINKS

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:03 - 00:41

Speaker 1: Hello, hello. Welcome to the Socialist Life Podcast where we're all about turning your expertise into wealth and impact. I'm Rachelle Moulton and today I'm recording this special episode, the last to close out season 3, a little over a month after the US election results. I'm not going to lie. It pains me to know that slightly over half of my country's voters have glommed on to a dark, dark vision for the future. It's not even remotely aligned with what I stand for, and yet this is where we are right now. But we soloists still have choices. We

00:41 - 01:21

Speaker 1: have agency. We do not have to accept these attitudes or work within their confines. Instead, we can choose differently. We can choose to operate in a positive, hopeful way, bringing our light to the people we most want to serve. I've been thinking about this quite a bit, even before the election, as I saw some extreme behaviors. And I feel it even more strongly now. It all comes down to your personal genius. How can you best use your highest talents and skills to help the people you most want to serve. So just as an example, hang on,

01:21 - 01:59

Speaker 1: I don't want to say that. Okay, for example, my work has been focused on helping soloist consultants break through their revenue plateaus And that's because I'm really, really good at building expertise businesses. In fact, without false modesty, I'm excellent at that, and pieces of that work are in my genius zone. I've helped create millions of dollars in value for clients as a soloist, never mind the tens of millions I built as a partner in big firms where I led a variety of businesses. But in this new world, excellent isn't good enough. We each need to burrow

01:59 - 02:46

Speaker 1: into our personal genius, serving the people who matter most to you in ways only you can do. Now rest assured I will be walking my talk. I've decided to more fully embrace my own genius moving forward And that genius is around helping entrepreneurs navigate transitions, the kind where you're recalibrating your life and your work, or what I'm calling re-shifts. Now, my guests here on this podcast, I've actually talked a lot...

When you’ve run your Soloist business long enough, you’ll see cycles: changes in the market, changes in you/your interests and situation and your bank account. Business coach Ed Gandia shares how his business, his financials and his mindset have changed over 18 years as a Soloist:

Growing his first freelance business entirely by word of mouth—and the markers he used to decide when to invest more or pivot.

The role of fear in his decisions and business growth (and why it’s different today).

Building a community when that skillset isn’t part of your DNA—and the advantages of longevity.

How using even small wins as fuel can re-wire your financial mindset (and your finances).

Traveling the full circle of financial mindset growth—from scarcity to success to recklessness to abundance.

LINKS

Ed Gandia Website | LinkedIn | Twitter

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Ed Gandia is a business-building coach who helps established freelance writers and solo marketers earn more in less time doing work they love for better clients.

His High-Income Business Writing podcast has more than 1.3 million downloads. And his insights and advice have been featured in SUCCESS Magazine, Forbes, Inc. magazine, Fortune, Fast Company, The Christian Science Monitor and The Atlanta Journal Constitution.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather, connect and learn.

TRANSCRIPT

00:00 - 00:22

Ed Gandia: I had a rule that all my side hustle income during those 2, 2 and a half years, after taxes, I would take 10% to reward myself and do something fun with or buy something cool. And then the rest straight to savings. I have 3 indicators that would show me I was ready to make the transition. And 1 of them was have a year's worth of living expenses.

00:27 - 01:10

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Molten. And today I'm so excited to welcome Ed Gandia to the show. Ed is a business building coach who helps establish freelance writers and solo marketers earn more in less time doing work they love for better clients. His high income business writing podcast has more than 1.3 million downloads and his insights and advice have been featured in Success Magazine, Forbes, Inc, Fortune, Fast Company, the Christian Science Monitor, and the Atlanta Journal-Constitution. Ed, welcome.

01:10 - 01:16

Ed Gandia: Well, thank you, Rochelle, and I'm really delighted to be here and talking with you.

01:16 - 01:33

Rochelle Moulton: Well, I still can't believe that we haven't met before...

Categories: Growing Revnue + Wealth, Niching

Link: https://rochellemoulton.com/soloist_podcast/pulling-out-of-a-revenue-nosedive-with-chris-ferdinandi/?utm_source=subscriber

What do you do when your consistently growing revenue suddenly takes a nosedive—and your peers are feeling it too? Soloist Chris Ferdinandi walks us through the experience and the experiments he conducted to start lifting himself out of it.

Why he built his business as a side hustle and didn’t go solo until he matched his corporate salary.

The financial and emotional hit of a 50% revenue drop—and how to experiment without morphing to panic.

What to do when you’re “too feral” to go back into Corporate: the experiments that failed and those that gave hope.

How selling to a 640-person email list outsold the results from a 14,000 list—by over 3X (hint: the new sale was in his genius zone).

Two moves to make when your revenue is tanking—and one surprising upside.

LINKS

Chris Ferdinandi ADHD Tips | Mastadon

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Chris helps people build a simpler, faster, more resilient web.

Early in his career, he felt like he couldn’t get anything done. Since then, he’s discovered a bunch of systems and strategies that let him turn his ADHD into a superpower. His ADHD tips newsletter is read by hundreds of developers each weekday.

He creates courses and workshops, publishes several daily newsletters, speaks at events, and has advised and written code for organizations like NASA, Apple, Harvard Business School, Chobani, and Adidas.

Chris loves pirates, puppies, and Pixar movies, and lives near horse farms in rural Massachusetts.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather, connect and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:20

Chris Ferdinandi: I also feel very positive about my ADHD. Much in the same way on your episode, the phrase like ruthless self-acceptance or there...