Let’s cut to the chase: “The overwhelming majority of murders in the United States involve guns,” says economist Jens Ludwig. “And in fact, most of the difference in overall murder rates between the United States and other countries are due to murders with guns.”

This may seem intuitively obvious to outside observers, but studying guns within the United States has long been a fraught endeavor, and the amount of research isn’t commensurate with the impact on U.S. society. That said, Ludwig has taken on exploring the roots of American gun violence, work that serves as grist for the Crime Lab he directs at the University of Chicago and for many of his books, including his latest, Unforgiving Places: The Unexpected Origins of American Gun Violence. What’s he’s found is that the folk wisdom around gun violence doesn’t rally hold up to the evidence.

In this Social Science Bites episode, he explains to interviewer David Edmonds how – using insights about ‘system one’ and system two’ thinking developed by Daniel Kahneman – cognition in individuals has more explanatory power than traditional variables like poverty, education and environment.

“I think system one plays an underappreciated role in all interpersonal violence, all of the issues, and this way of seeing what is driving violent behavior among people is equally true for knife violence in the UK and on and on,” Ludwig says. “So I think this is really a universal thing about people's behavior. This sort of frame on the problem helps make sense of a bunch of patterns in the data.”

Ludwig is the Edwin A. and Betty L. Bergman Distinguished Service Professor at the University of Chicago, Pritzker Director of the Crime Lab and codirector of the Education Lab at that campus, and codirector of the National Bureau of Economic Research’s working group on the economics of crime.

He and his labs are routinely recognized for their work. The Crime Lab in 2014, for example, received a MacArthur Award for Creative and Effective Institutions, while eight years earlier Ludwig himself was awarded the Association for Public Policy Analysis and Management’s David N. Kershaw Prize for Contributions to Public Policy by Age 40. Some of the books he’s co-authored or co-edited include 2000’s Gun Violence: The Real Costs, 2003’s Evaluating Gun Policy, and 2012’s Controlling Crime: Strategies and Tradeoffs.

A new people has emerged in the digital age, that of ‘internet famous’ celebrities. And that new people has a class of social scientist focused on studying them, the digital anthropologist. Crystal Abidin, a professor at Australia’s Curtin University and founding director of the Influencer Ethnography Research Lab there, is such as digital anthropologist. Her research covers influencers – both adult and child and the general pop culture centered on social media, especially in the Asia Pacific region.

In this Social Science Bites podcast, Abidin offers interviewer David Edmonds a metaphor to understand how her cyber-ethnography and digital anthropology work in practice. “I often think of anthropologists as Mars rovers that you throw into these unknown planets, and slowly but surely, we roll around the planet looking for bits of data, bits of material that might be new or novel. We're not going for quantity and volume at this scale. We're looking for what's neglected, unseen, sidelined by the margins, not yet mainstream. And we're measuring how much of these things are characteristic of the planet and worthy of study. … [A]s an anthropologist, given that my fidelity is to people and their cultures, I don't always only go for the shiniest, most mainstream thing. I often look for what's left behind.”

In this conversation, though, Abidin talks about something very shiny indeed – those professional internet celebrities known collectively as “influencers.” She explains how while the top influencers do generate the paydays seen in popular media, the ecosystem extends down to individuals who are spending their own money in hopes of someday making it big. She also draws a distinction between influencers and creators, and also between influencers and memes.

Abidin also dives into regional differences in influencer culture, using her own detailed analysis of Asia Pacific influencer cultures, to explore regional differences that should be understood when assessing content on global platforms. “[I]f we were to discount the hegemony of American popular culture and their stronghold and a lot of social media, the palette is so diverse, the markets are so varied, that trends go in many different directions. So we need to sometimes think about who we are speaking about, what the superpower of the day is, and whenever we make these generalizations, what are the limitations? Who's not included in them?”

In addition to her role at Curtin, Abidin founded the TikTok Cultures Research Network and is an affiliate researcher with the Media Management and Transformation Centre at Jönköping University. She was named an Australian Research Council DECRA Fellow for 2019 to 2024. Currently the editor-in-chief of Media International Australia, she has written or edited a number of books that bridge popular concerns with academic rigor, including 2018’s Internet Celebrity: Understanding Fame Online and this year’s Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives (co-edited with Lauren Gurrieri and Jenna Drenten),

Everyone, we assume, wants to be their best person. Few of us, perhaps, none, hits all their marks in this pursuit even if the way toward the goal is generally apparent. If you want to know how to do a better job hitting those marks, whether its walking 10,000 steps, learning Esperanto, or quitting smoking, a good person to consult would be Katy Milkman. Working at the nexus of economics and psychology, Milkman – the James G. Dinan Professor at The Wharton School of the University of Pennsylvania and co-founder of the Behavior Change for Good Initiative at Penn – studies the almost alchemical process of turning good intentions into solid actions.

In this Social Science Bites podcast, she details for interviewer David Edmonds some of the biases and some of the critical thinking processes that both define and then overcome the obstacles to changing our behavior. These range from concepts with such academic names as present bias and temptation bundling to the more colloquial ‘what the hell effect’ and its antidote, the emergency reserve. But the point of her research – especially as it gets translated to the public through her podcast Choiceology or her 2021 book How to Change: The Science of Getting from Where You Are to Where You Want to Be – is to find practical ways to change yourself.

For example, she explains that “it's important for goals to be measurable and achievable, although they should be a stretch. You know, if your goal is ‘exercise more,’ how can you measure that? How could you even set a commitment device, for instance? … It's also important to have a plan of, sort of, when will I do it, where will I do it, how will I get there. These are called “implementation intentions.” I think the most important part of them is they associate a cue with the action. So just like an actor needs a cue to know when to say their lines, we need to not forget to take action on our goals.”

Her influence in turn is felt practically. Choiceology, for example, is sponsored by the brokerage house Charles Schwab, and Milkman has been a consultant for organizations ranging from the U.S. government and Walmart to 24 Hour Fitness and the American Red Cross. She is a former president of the Society for Judgment and Decision Making and a fellow of the Association for Psychological Science.

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