• Social Pulse Podcast: Hospitality Edition

  • 著者： Mike Allton
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Social Pulse Podcast: Hospitality Edition

著者： Mike Allton
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  • Social Pulse Podcast: Hospitality Edition is your essential resource for mastering social media marketing challenges in the hospitality industry - with genuine insights. Join award-winning marketer Mike Allton as he brings together hospitality social media and community managers just like you, uncovering the most persistent challenges they face and the innovative ways they’ve tackled them. Each episode delivers a candid look at the realities of marketing - from changing consumer behaviors to new engagement strategies - and practical advice that you can implement in your own operations. Whether you’re managing a bustling hotel chain or a cozy boutique inn, Social Pulse Podcast: Hospitality Edition will enhance your understanding, tackle your biggest social media hurdles, and equip you with successful marketing strategies for today and beyond. Eager to boost your online presence? It’s time to subscribe. Brought to you by Agorapulse: the #1 rated social media management solution trusted by thousands. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
    2024-present
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あらすじ・解説

Social Pulse Podcast: Hospitality Edition is your essential resource for mastering social media marketing challenges in the hospitality industry - with genuine insights. Join award-winning marketer Mike Allton as he brings together hospitality social media and community managers just like you, uncovering the most persistent challenges they face and the innovative ways they’ve tackled them. Each episode delivers a candid look at the realities of marketing - from changing consumer behaviors to new engagement strategies - and practical advice that you can implement in your own operations. Whether you’re managing a bustling hotel chain or a cozy boutique inn, Social Pulse Podcast: Hospitality Edition will enhance your understanding, tackle your biggest social media hurdles, and equip you with successful marketing strategies for today and beyond. Eager to boost your online presence? It’s time to subscribe. Brought to you by Agorapulse: the #1 rated social media management solution trusted by thousands. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
2024-present
マネジメント マーケティング 経済学
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エピソード
  • Split Personality Social: Mastering Content for Multiple Audiences

    Split Personality Social: Mastering Content for Multiple Audiences
    2024/12/20
    When it comes to social media in the hospitality industry, most brands face a unique challenge. Your content needs to speak to both potential business partners and event planners who book large venues and contracts, while also appealing to individual guests who'll actually stay at your property or dine in your restaurant. It's like running two different marketing campaigns simultaneously - one focused on ROI and business value, the other on experiences and emotions. How do you strike that perfect balance without diluting your message or confusing either audience? If you're wrestling with this challenge in your hospitality marketing, you're not alone. And that's exactly what we're diving into today. Here to help us master this balancing act is Michelle Fan, an innovative social media strategist who's revolutionizing dual-audience content at FELFEL. Michelle has mastered the art of creating content that resonates with both corporate decision-makers and individual consumers, leading successful campaigns for prestigious hospitality clients including Major League Soccer venues and Equinox hotels. Her unique approach to multi-audience content has transformed how these organizations connect with their various stakeholders, and today she's going to share her winning strategies with us. Social Pulse Podcast host Mike Allton asked Michelle Fan about: 🟣Multi-Audience Content Strategy: Learn practical techniques for creating hospitality content that effectively engages both corporate clients and individual guests. 🟣Platform-Specific Approaches: Understand how to leverage different social media platforms to reach and resonate with distinct audience segments in the hospitality space. 🟣Measurement Framework: Master the metrics that matter when tracking engagement and conversion across different hospitality audience segments. Learn more about Michelle Fan Connect with Michelle Fan on LinkedIn Resources & Brands mentioned in this episode 💜 Felfel Learn more about Agorapulse with a free demo 🧡 Equinox hotels HubSpot Social Pulse Podcast: Retail Edition Feeding the Content Beast: A Retailer’s Insights Canva Photoshop InDesign Premiere Pro Figma Hootsuite Agorapulse Google Analytics Looker Ads Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/mastering-content-for-multiple-audiences Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    34 分
  • How Best Western Is Using Social Media to Rewrite Their Brand Story

    How Best Western Is Using Social Media to Rewrite Their Brand Story
    2024/11/22
    Every established brand faces a moment when they need to evolve, but what happens when your reputation is deeply rooted in decades of history? For many legacy hotel brands, the challenge isn't just about staying current - it's about completely transforming how people perceive your entire organization. Think about it: when's the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago? Or dismissed a property because of outdated perceptions? In today's digital-first world, changing those perceptions isn't just about renovating properties or updating logos - it's about strategically reshaping your brand story through social media. That's exactly the challenge that Best Western Hotels & Resorts has been tackling head-on. Today, we're joined by someone who's been at the forefront of this digital transformation. Emily Huffer, Social Media Manager at BWH Hotels, is leading the charge in modernizing Best Western's brand perception through innovative social media strategies, creator partnerships, and authentic storytelling. With her background in digital marketing and passion for building genuine community connections, Emily is here to share how they're using social media to write an exciting new chapter in Best Western's story. Social Pulse Podcast host Mike Allton asked Emily Huffer about: 🟣Strategic Brand Evolution - Learn how to systematically transform brand perception through targeted social media initiatives 🟣Content that Converts - Understanding how to create and curate content that bridges the gap between legacy reputation and modern reality 🟣Measuring Perception Change - Practical methods for tracking and quantifying shifts in brand perception through social media metrics Learn more about Emily Huffer Connect with Emily Huffer on LinkedIn Connect with Best Western on IG Resources & Brands mentioned in this episode 💜 Best Western Hotels and Resorts Learn more about Agorapulse with a free demo 🧡 Aspire Fiverr We Rate Dogs Aiden World Hotels Hootsuite Hilton Marriott Duolingo LinkedIn Zaria Parvez Christina Lee Plot Girl Power Marketing Future Social Jack Appleby Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/how-best-western-is-using-social-media-to-rewrite-their-brand-story Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    34 分
  • Cracking the Code: Essential Platforms for Hospitality Social Media ROI

    Cracking the Code: Essential Platforms for Hospitality Social Media ROI
    2024/11/08
    Imagine a world where your hotel's social media presence isn't just a checkbox on your marketing list, but a powerhouse driving bookings, guest engagement, and brand loyalty. Picture your restaurant's Instagram feed not only making mouths water but also filling tables night after night. Envision a digital strategy where every post, every tweet, every reel translates directly into measurable ROI. This isn't just a dream – it's the reality that savvy hospitality brands are creating every day with the right social media tools and strategies. But how do they do it? What are the secrets to turning likes into bookings, followers into loyal guests, and social media buzz into bottom-line results? Today, we're going to crack that code wide open. We'll explore the essential platforms that are revolutionizing hospitality social media. We'll uncover the tools that can transform your digital presence from good to extraordinary. And we'll learn how to measure success in ways that truly matter to your business. To guide us through this digital landscape, we have an expert who's been at the forefront of hospitality marketing for years. Joining us is Eddie Garrison, a digital marketing maestro with a passion for the hospitality industry. Eddie has helped countless hotels and restaurants navigate the complex world of social media, turning online interactions into real-world success stories. From leveraging user-generated content to harnessing the power of emerging platforms, Eddie's insights have helped brands large and small maximize their social media ROI. He's here to share his wealth of knowledge, practical tips, and insider strategies that can elevate your social media game and drive tangible results for your hospitality business. Social Pulse Podcast host Mike Allton asked Eddie Garrison about: 🟣Platform Prioritization: Learn which social media platforms yield the highest ROI for hospitality brands and why. 🟣Tool Mastery: Discover the must-have tools that can streamline your social media efforts and boost your results. 🟣Measurement Matters: Understand the key metrics and analytics tools that truly indicate social media success in the hospitality industry. Learn more about Eddie Garrison Connect with Eddie Garrison on LinkedIn Connect with Eddie Garrison on X Connect with Clover Media on Instagram Resources & Brands mentioned in this episode 💜 Clover Media Learn more about Agorapulse with a free demo 🧡 An episode with Glenn Haussman: Marketing That Resonates With Corporate Meeting and Events Audiences An episode with Mike Scott: How to Turn a Crisis Into a Growth Opportunity Adobe Premiere Pro Rush CapCut Video Rama Arri Red camera Sennheiser microphones InShot Filmic Pro Avanti Expedia A free webinar: How to Track Conversions and Revenue from Instagram Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/cracking-the-code-essential-platforms-for-hospitality-social-media-roi Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    43 分

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