• Social Pulse Podcast: Agency Edition

  • 著者： Mike Allton
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Social Pulse Podcast: Agency Edition

著者： Mike Allton
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  • Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
    2024-present
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あらすじ・解説

Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
2024-present
マネジメント マーケティング 経済学
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  • The Challenge of Transitioning From Client to Agency

    The Challenge of Transitioning From Client to Agency
    2024/12/10
    Agency owners are entrepreneurs and more often than not, start their marketing agency because they see an area where they can improve and do better. Sometimes that’s from within a different agency, and sometimes that’s from within a brand that was using agencies. But going from being the client of an agency to actually owning and growing an agency of your own is challenging. Where do you start? What are some of the unique challenges, and how can you overcome them? That’s what David Mink is here to help us with. As the CEO of Avalaunch Media, a full-service marketing agency, David leads a team of talented and passionate professionals and fractional CMO's who help clients achieve their online marketing goals. With over 11 years of experience in this role and over 14 years in the industry, he has developed a deep understanding of the ever-changing digital landscape and the best strategies to optimize performance and results. Social Pulse Podcast host Mike Allton asked David Mink about: ⭐ What is was like to go from an eCommerce brand to agency owner ⭐ Why launching a new agency was a challenge, and how he overcame it ⭐ When he finally achieved success, and what that looked like Learn more about David Mink Connect with David Mink on LinkedIn Connect with David Mink on Twitter Resources & Brands mentioned in this episode Avalaunch Media Learn more about Agorapulse with a free demo SEO.com OrangeSoda.com Internet Marketing, Inc Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/the-challenge-of-transitioning-from-client-to-agency Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    25 分
  • Social Media Success: Navigating Challenges for Women Entrepreneurs

    Social Media Success: Navigating Challenges for Women Entrepreneurs
    2024/11/26
    Social media can be a powerful tool for businesses, but women entrepreneurs often face unique challenges in leveraging its full potential. From building authentic connections to turning engagement into profit, navigating these hurdles requires strategic planning and innovative approaches. Today, we're thrilled to have Christine Morton with us, a former TV news and business journal reporter and the founder of Morton Marketing 417 LLC. Christine specializes in creating connection-driven content strategies that transform social media posts into profitable ventures. With her extensive background in journalism, storytelling, and strategic content marketing, Christine has helped businesses nationwide achieve incredible success on social media. Social Pulse Podcast host Mike Allton asked Christine Morton about: ⭐ Overcoming Social Media Challenges: Understanding the unique hurdles women entrepreneurs face and strategies to navigate them. ⭐ Creating Connection-Driven Content: Insights into building authentic relationships through storytelling and strategic content. ⭐ Turning Engagement into Profit: Learning how to convert social media engagement into tangible business outcomes. Learn more about Christine Morton Connect with Christine Morton on LinkedIn Connect with Christine Morton on Instagram Resources & Brands mentioned in this episode Morton Marketing 417 Learn more about Agorapulse with a free demo Think Like a TV Network: Elevating B2B Social Media Ft. Jay Baer Mackenzie Kim Garst CapCut Scarlett Johansson The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead Ft. Tamsin Webster Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/social-media-success-for-women-entrepreneurs Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    39 分
  • Growing Strong: Balancing Expansion and Company Culture

    Growing Strong: Balancing Expansion and Company Culture
    2024/11/12
    What happens to a marketing agency’s company culture when you suddenly add 100 new employees? How do you keep that same, strong sense of who you are as a brand even when you’re acquiring another existing brand and all of their employee’s existing ideas of culture? Expanding a company through acquisitions is a terrific growth strategy, but also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that has contributed to its success. Balancing rapid growth with the preservation of company culture is no small feat, but it’s crucial for sustaining employee morale and retention. Today, we’re joined by Jeff Mason from Power Digital Marketing, a company known for its impressive 91%+ employee retention rate despite undergoing five acquisitions in the past five years. Jeff will share how Power Digital has managed to integrate new teams, maintain its unique culture, and continue thriving as it grows. If you’re looking to expand your business without sacrificing the culture that makes it special, this episode is for you. Social Pulse Podcast host Mike Allton asked Jeff Mason about: ⭐ Effective Culture Preservation Strategies: Understanding the strategies and practices that help maintain company culture during rapid growth and acquisitions. ⭐ Leadership and Communication: Insights into the critical roles of leadership and communication in integrating new teams while preserving core values. ⭐ Measuring Success: Learning how to measure the success of culture and integration efforts to ensure long-term employee retention and morale. Learn more about Jeff Mason Connect with Jeff Mason on LinkedIn Connect with Power Digital Marketing on LinkedIn Connect with Power Digital Marketing on Instagram Resources & Brands mentioned in this episode Power Digital Marketing Learn more about Agorapulse with a free demo Grayson Dana Corporation 15 five Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/growing-strong-balancing-expansion-and-company-culture Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to M
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    27 分

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