Social Media in 2025: Global User Growth Reaches 5.24 Billion with Shifting Platforms and Engagement Trends

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Social Media in 2025: Global User Growth Reaches 5.24 Billion with Shifting Platforms and Engagement Trends

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The social media landscape in 2025 is experiencing both record growth and shifting dynamics that are transforming how listeners connect, share, and consume information. Recent data shows global social media users have reached approximately 5.24 billion, equating to over 60 percent of the world’s population, and this adoption rate continues to climb, albeit at a slower pace than previous years as platforms near saturation[3]. In the United States, social media activity remains robust, with 246 million Americans—72.5 percent of the population—actively engaging on platforms. Growth persists, with 7 million new users joining between January 2024 and January 2025 alone[5].

Across age groups, the 25-to-34 demographic dominates user numbers both globally and in the U.S., but notable shifts are underway. Younger listeners, especially those aged 18 to 24, are spending less time on legacy platforms like Facebook, averaging only 22 minutes per day, and are gravitating toward newer, visually driven platforms such as TikTok and Snapchat for daily interaction[2]. Meanwhile, Facebook remains the largest platform worldwide, with over 3 billion monthly users, and is the leading channel for customer care and direct social commerce purchases[2].

As social networks solidify their presence, daily time spent on these platforms remains high—though some legacy apps are witnessing slight declines in engagement in favor of platforms that offer more immersive and short-form content experiences. Importantly, nearly every adult connected to the internet now uses at least one social network or messaging service each month, underlining social media’s central role in modern communication[3].

The landscape is further characterized by increasing demographic diversity and platform differentiation, with Millennials staying most active overall and both genders engaging in large numbers[5]. As the social media environment continues to evolve, listeners can expect ongoing shifts in user behavior, platform innovation, and the ways that digital communities shape news, commerce, and everyday interaction on a global scale[3][2][5].