If you want to have a social selling business and you want to grow it online, you’ll need to have a social media presence. Perhaps you already have a great social media presence, but you want to transition more into posting about your products and business. Either way, this episode is for you.

When I first joined Facebook, I believe it was 2007 or 2008? And man has it grown and changed over the years. It's pretty amazing how social media has impacted our lives. I like to use social media as a way to uplift and inspire and connect with like-minded people, always have, always will. Truth be told, that's my mission not just on social media but in face-to-face day to day life. 

But when I first joined, I wasn’t in direct sales yet. My mindset around social media was that it was a place to share pics of my life and random thoughts every now and then. When I became interested in direct selling, I realized that I could use social media differently - I could create my personal brand and start to share content that would resonate with those in my network who might be interested in my products I was affiliated with. It all started to click and come together. 

Ok so how do you get started with social media marketing?

First of all, know that people dislike being sold to, but they sure do like to buy. So, when you put a picture up of your products or services with “buy the new makeup line it’s only $199!” they tune out and deem you just a salesperson trying to get their dollar. Yet when you share the benefits of the makeup line or the solutions the make-up products solve - people will pay attention and get curious. 

Here’s an example. I’m in my late 40s and as my skin changes, I’m looking for makeup that works with my skin. Could you come up with a post on how your make up line helps women in their 40s feel and look their best? Now that would get my attention. 

Think of your products. Think of the solutions they provide. Get creative with how you share those solutions. 

If you’re just getting started as a newbie, pick one platform. Don’t try to be on all the platforms because it can lead to burn out. Go with the platform you find yourself on the most or where your future customers are. When I got started, I chose Facebook as my primary platform. And then once I started to gain momentum, I added an Instagram account. Now it’s just me doing my social media at the moment but I’m considering hiring help soon, as I continue to grow my brand. You may be wondering, but I see a lot of the top earners in my company all over social media. Yes, but chances are they have help. If you work full time in and out of the home, start with one platform. If you try to be everywhere, you’ll burn out and honestly, you’ll be so busy sharing to platforms you may not actually be working your business. Social media marketing it about lead generation and if you’re too busy posting to all the platforms you may spread yourself too thin and miss opportunities to really engage with people.

Not every post you make is going to be about your products or services or opportunity though. Remember social media is here for being social so you’ll want to do just that! So definitely share things that you love, are passionate about, make you laugh, have fun and start conversations. Engagement is a big part of social media, so you’ll want to create posts and share content that brings engagement to you. 

As you start to post to your wall, be intentional and congruent with what you are posting and sharing. Yes, you’re getting on social media to be social and connect with people but you’re also working to create your brand which will attract your ideal customers to you.

So, the question usually comes up how many times a day or week should I be posting to social media. I recommend you post at the very least 1 time a day. (If you need help with content, download my free app -