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SoTellUs Time

SoTellUs Time

著者： Trevor Howard: Business Marketing Expert
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 SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.SoTellUs 2018 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Unlock Summer Growth: High-ROI Projects and Break Techniques

    Unlock Summer Growth: High-ROI Projects and Break Techniques
    2025/06/03
    Turn the “summer slump” into a season of strategic wins! In this episode of SoTellUs Time, Trevor Howard and Troy Howard share two powerhouse strategies—High-ROI Projects with Clear Timelines and Intentional Break Techniques—that will help you maximize productivity, recharge your team, and set the stage for a blockbuster Q4. Whether you’re a solopreneur, small business owner, or leading a larger organization, these actionable tactics will keep you ahead of the curve all summer long. 🔗 Watch More from SoTellUs Time ► Subscribe: https://www.youtube.com/sotellus ► Visit Our Website: https://sotellus.com ► Follow on LinkedIn: https://linkedin.com/company/sotellus ► Follow on Instagram: https://instagram.com/sotellustime 📌 Episode Overview Title: Unlock Summer Growth: High-ROI Projects and Break Techniques Hosts: Trevor Howard & Troy Howard Duration: Approximately 25 minutes (2–3 min Intro, 8–10 min Segment 1, 8–10 min Segment 2, 2–3 min Conclusion) 00:00 – Introduction & Key Stat Warm welcome to listeners, acknowledgment of the typical “summer slowdown” mindset Stat: Harvard Business Review found that companies that plan strategically during slower seasons are 60% more likely to outperform competitors in Q4 Quick preview of two core strategies: High-ROI Projects and Intentional Break Techniques ⏱️ 00:02:30 – Segment 1: High-ROI Projects with Clear Timelines (8–10 minutes) Why Summer Is Ideal for Project-Based Work Fewer client meetings, reduced urgent emails = prime time for uninterrupted focus Stat: Wrike reports that 74% of professionals get more strategic work done during slower seasons like summer Selecting High-ROI Initiatives Focus on projects that yield tangible returns: CRM cleanup, website optimization, launching a review/referral program, automating workflows, or creating new marketing assets Brainstorming and prioritization tips: conduct an ROI analysis, assess available resources, and ensure alignment with fall launch goals Setting Realistic Timelines & Accountability Adopt 4–6 week sprints to maintain momentum without risking burnout Stat: Projects with defined deadlines are 2.5× more likely to be completed on time (Project Management Institute) Recommended tools: Asana, Trello, Monday.com, or a simple Google Sheet with milestone check-ins Real-Life Example: SoTellUs Case Study How SoTellUs leveraged a 6-week summer sprint to revamp our CRM, implement automated lead nurturing sequences, and finalize our Q4 marketing calendar Outcome: 30% reduction in manual lead follow-up time and a 20% increase in lead-to-customer conversion rate in Q4 ⏱️ 00:11:00 – Segment 2: Intentional Break Techniques to Maintain Focus (8–10 minutes) The Importance of Structured Downtime Unstructured summer hours can lead to mental fatigue, reduced creativity, and burnout Stat: The American Psychological Association states that employees who take vacations experience 68% higher job satisfaction and return with improved productivity Integrating Breaks into Your Workflow Pre-schedule “offline” time: designate lab days, micro-vacations, or “no-email” Fridays to reset mental energy Encourage team members to stagger vacations to ensure coverage and continuous momentum Protecting Deep-Work Blocks Use calendar blocking to reserve 2–3 hour focus windows each day; limit meetings to specific days or windows (e.g., Tuesdays & Thursdays from 10 AM–12 PM) Stat: University of California research shows it takes an average of 23 minutes to regain deep focus after an interruption—minimize context switching by planning ahead Real-Life Success Story: Creative Breakthroughs How a week-long team retreat off-site led to a breakthrough in our referral strategy, resulting in a 15% uptick in customer referrals the following month Illustrates the ROI of stepping away: fresh perspectives and out-of-the-box ideas that fuel business innovation ⏱️ 00:19:00 – Conclusion & Takeaways (2–3 minutes) High-ROI Projects: Identify one high-impact initiative today (e.g., CRM cleanup, website overhaul, new referral campaign) Outline a 4–6 week sprint, assign stakeholders, and schedule weekly check-ins for accountability Intentional Break Techniques: Block your first “offline” day on the calendar this week (e.g., lab day, no-email Friday) Have your team stagger summer vacations so coverage remains seamless while everyone recharges Q4 Preparation: Leverage summer project data—new CRM insights, improved website metrics, early referral performance—to inform your Q4 campaigns Stat: Gallup poll indicates 55% of small business owners feel more energized and focused when taking structured breaks throughout the year Call to Action: Comment below with the project you’re kicking off and the date of your first scheduled break. Let’s hold each other accountable for Summer 2025 success! 🎯 Why You Should Watch ...
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    19 分
  • Client Red Flags: Spot & Avoid Bad Clients to Protect Your Business

    Client Red Flags: Spot & Avoid Bad Clients to Protect Your Business
    2025/05/20
    Maximize your profitability, protect your team’s morale, and build a sustainable service business by learning to screen out toxic clients early. In this in-depth training session, Trevor & Troy Howard dive into real-world examples, proven processes, and exact scripts you can use today to safeguard your agency, freelance career, or consulting practice. ⏱️ Timestamps 0:00 – Intro: Why Every Dollar Matters 2:05 – Section 1: The True Cost of Bad-Fit Clients 2:10 • Financial Impact: scope creep, late payments, wasted hours 4:30 • Emotional Toll: stress, burnout, team morale 6:15 • Opportunity Cost: lost revenue, missed referrals 6:45 – Section 2: Top Red Flags to Watch For 7:00 • Inquiry & Sales: price haggling, vagueness, baggage from past vendors 9:20 • Proposal & Contract: resistance to agreements, process pushback 11:45 • Early Relationship: missed deadlines, micromanagement, boundary violations 15:10 – Section 3: Systems & Scripts to Say No Gracefully 15:30 • Qualify Leads: application forms, discovery calls, scorecards 17:20 • Strong Contracts: clear deliverables, payment terms, revision limits 19:00 • Professional “No”: empathetic language, referrals, leaving the door open 21:00 – Wrap-up, Key Takeaways & Next Steps 🔑 What You’ll Learn in This Video Client Screening Best Practices: Create upfront questionnaires and intake forms to filter out bad fits. Discovery Call Strategies: Use targeted questions to assess budget, timeline, decision-maker clarity, and communication style. Contract Essentials: Draft airtight agreements that define scope, deliverables, milestones, revisions, and payment schedules. Boundary Setting: Establish office hours, preferred channels, response-time expectations, and escalation processes. Scripted Responses to Say “No”: Deliver polite but firm refusals without burning bridges, plus templates for referral offers. Gut-Check Techniques: Recognize intangible warning signs—entitlement, disrespect, and unrealistic expectations—before they derail your project. 💡 Why This Matters Taking on a bad-fit client can cost 10× more in lost time, stress, and team turnover than you earn from the engagement. In a crowded marketplace—whether you run a digital marketing agency, design studio, freelance consultancy, or service-based startup—client management is your greatest lever for profitability and brand reputation. This episode equips you with the tools you need to: Protect Cash Flow by eliminating late payments and scope creep. Enhance Team Morale by preventing burnout and communication breakdowns. Drive Growth through referral-worthy engagements and positive case studies. Scale Confidently with a repeatable, defensible onboarding process. 📘 Free Resources & Downloads ► Client Screening Questionnaire (Google Doc) → https://youtube.com/sotellus/resources/screening ► Agency Contract Template (Word/PDF) → https://sotellus.com/contracts ► “No Thanks” Email & Call Scripts → https://sotellus.com/no-scripts ► Scope Creep Prevention Checklist → https://sotellus.com/scope-checklist 👉 Subscribe for Weekly Episodes SoTellUs Time brings you proven marketing, sales, and operations strategies every Monday. Hit the 🔔 ring to never miss an episode: https://www.youtube.com/@sotellus 💬 Join the Community 👍 Like this video if you’ve ever dealt with a nightmare client. 🗨️ Comment below: what’s your biggest red-flag story? Share lessons learned and let’s support each other. 🔗 Share with your team to upgrade your onboarding process together. 📱 Connect with Us • Website: https://sotellus.com • Podcast: https://podcasts.apple.com/us/podcast/sotellus-time • Instagram: https://instagram.com/sotellustime • LinkedIn: https://linkedin.com/company/sotellustime • Twitter: https://twitter.com/sotellustime 🔖 Chapters & Deep Dives 00:00 Intro & Why Client Fit Matters 02:10 Financial, Emotional & Opportunity Costs 06:45 Red Flags in Sales, Proposals & Early Work 15:10 Systems, Contracts & Scripts to Say No 21:00 Key Takeaways & Action Plan 📈 Hashtags #ClientRedFlags #AvoidBadClients #ToxicClient #ClientScreening #AgencyGrowth #FreelancerTips #ScopeCreep #BusinessProfitability #ServiceBusiness #SoTellUsTime ⏳ Next Steps: Download our free screening questionnaire above. Add at least one new qualifying question to your intake form. Update your contract with clear scope and revision limits. Practice your “no thanks” scripts in mock discovery calls. Remember: Not every dollar is worth it. A single bad-fit client can cost you far more than you earn. Protect your profits, your team, and your sanity by mastering the art of client qualification.
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    25 分
  • Win the Talent War: Top 5 Employee Retention Hacks

    Win the Talent War: Top 5 Employee Retention Hacks
    2025/05/13

    Unlock the secrets to keeping your top talent on your team—even in today’s cutthroat job market. In this jam-packed episode of SoTellUs Time, Trevor and Troy Howard dive deep into proven, actionable retention strategies that cost far less than recruiting replacements. Learn how to craft an onboarding journey that wows, build clear paths for career growth, foster a culture of recognition, support employee well-being, and leverage stay interviews to catch issues before they become exits.

    🔔 Subscribe & Ring the Bell
    Never miss an episode! Subscribe to SoTellUs Time: https://www.youtube.com/sotellus

    📱 Connect with Us
    • Podcast & Resources: https://sotellus.com
    • Twitter: https://twitter.com/sotellus
    • LinkedIn: https://linkedin.com/company/sotellus
    • Instagram: https://instagram.com/sotellus_time

    🕒 Episode Chapters
    00:00 Intro – Why Talent Retention Matters
    01:00 Understanding the Talent Landscape
    • Cost of Turnover (lost productivity, hiring fees, knowledge drain)
    • Post-Pandemic Job Market & Remote Work
    • Replacing an Employee = Up to 50% of Annual Salary
    • 6–8 Months to Full Efficiency for New Hires
    04:00 Top 5 Proven Retention Strategies
    • 04:00 1️⃣ Build a Strong Onboarding Experience
    - Cultural Integration · Clear Expectations · Early Wins
    • 06:00 2️⃣ Create Career Growth Opportunities
    - Internal Mobility · Mentorship · Stretch Projects · Upskilling
    • 08:00 3️⃣ Cultivate a Culture of Recognition & Feedback
    - Peer-to-Peer Recognition · Regular Feedback Loops
    • 10:00 4️⃣ Flexible Work & Well-Being Support
    - Hybrid Options · Mental Health Resources · Burnout Prevention
    • 12:00 5️⃣ Conduct Stay Interviews vs. Exit Interviews
    - Sample Questions · Acting on Feedback
    14:00 Wrap-Up & Action Steps

    💡 Key Takeaways

    • First Impressions Count: A structured, engaging onboarding reduces early turnover by up to 30%.

    • Career Path Clarity: Employees who see growth stay 3× longer.

    • Recognition Rewards: 69% of employees say recognition inspires them to work harder.

    • Flexibility is Fundamental: 81% prioritize work-life balance when deciding to stay.

    • Proactive Listening: Stay interviews reveal pain points before they become departures.

    ✅ Homework
    This week, identify one retention strategy to implement: host a stay interview, revamp your onboarding checklist, introduce a peer-recognition program, or offer a mental health day. Share your success stories in the comments!

    👍 Enjoyed this episode?
    Like, comment, and share with your network—and don’t forget to subscribe for more expert insights on business growth, customer reviews, and marketing strategies.

    🔖 Hashtags
    #TalentRetention #EmployeeEngagement #HRStrategies #Onboarding #CareerGrowth #EmployeeRecognition #WorkplaceWellbeing #StayInterviews #RemoteWork #SoTellUsTime

    🎧 Listen on Your Favorite Podcast Platform
    Apple Podcasts | Spotify | Google Podcasts | Stitcher
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    29 分

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