In this episode, we argue about what the single most effective marketing tool is for a brick & mortar business. Since I (Jeff) upload these episodes, I get to state for the record that I was correct and Adam was wrong.

Enjoy the episode!

In this episode, we discuss the inevitable emotional roller coaster all entrepreneurs, creators, and business owners will need to deal with. How do we survive the ups and downs of business successes and failures? We explore the idea of identifying what is urgent versus what is important, and where we allow ourselves to invest the limited amount of emotional energy we have.

In this episode, we discuss the pros and cons of writing a book. Find out why writing a book can be the best business card you ever have, and a few reasons why you should NOT write a book.

Imposter Syndrome, Beginner's Syndrome, and Bully Syndrome. What are they, how do they impact our small business, and how do we overcome them? Whether you're a creator, an entrepreneur, or a small business owner, you almost certainly deal with at least 1 of these...like 2 or all 3. Let's explore how we can get through these additional challenges.

Patience plays a crucial role in achieving small business success. Significant business growth often takes longer than people want, and longer than we think. Adopt a patient mindset, persevere through challenges, and set realistic expectations for long-term development.

The buyer's journey is a foundational element for effective sales funnels. Understanding how your target audience gets to the point of making a purchase should inform the design of all your sales funnels.

Explore Adam's "FEEL" framework: Find It, Experience It, Engage It, and Love It. This helps us guide potential customers from discovery to loyal advocacy.

In this episode we explore sales funnels through the lens of Adam going through the sales process of a time share. We cover a foundational understanding of sales funnels, explaining them as the path a customer takes from discovering a business to making a purchase. Businesses of all types can apply the principles of a sales funnel, even through something as simple as building an email list to engage potential customers over time.

In this episode, we discuss diversifying income streams, particularly for those in corporate jobs or with established businesses. Jeff and Adam explore the idea of side hustles as a "life preserver" in a changing career landscape where the traditional corporate ladder is less prevalent. We share stories of using side hustles to navigate career changes and financial needs, eventually leading to full-time entrepreneurship, and talk about identifying opportunities within current work or passions to develop these additional income sources, and finding your side hustle "Sweet Spot."