Indian agriculture stands at a crossroads, with sustainability and technology as key drivers of change. PS Gahlaut, Managing Director of Indian Potash Limited, has been instrumental in steering this shift through initiatives like the Farmer Samvad app. This Android platform, with over 10,000 downloads and a 4.1 rating, empowers farmers by providing access to agritech advancements, market updates, and training opportunities. Gahlaut’s vision is clear: bridge the gap between farmers and resources, ensuring they can thrive amidst challenges like climate change and market volatility.

Gahlaut’s commitment to sustainability extends to his analysis of the Union Budget 2024, which allocates ₹1.52 lakh crore to agriculture, emphasizing eco-friendly practices. He praises the budget’s focus on organic farming and reduced pesticide use, noting, “Shifting towards sustainable farming practices is crucial for our agricultural ecosystems.” PS Gahlaut also highlights the introduction of 109 climate-resilient crop varieties, a move he believes will bolster resilience. Subsidies for fertilizers and eco-friendly pesticides further align with his goal of balancing productivity with environmental health, ensuring farmers can maintain yields without harming the ecosystem.

Looking ahead, Gahlaut sees a future where technology and policy work hand-in-hand to uplift rural communities. The Farmer Samvad app’s personalized engagement, connecting farmers with experts, complements the budget’s infrastructure investments in irrigation and digital systems. PS Gahlaut asserts, “The true measure of progress in agriculture is the equitable growth it brings to rural communities.” By fostering innovation through IPL’s app and advocating for sustainable policies, he is helping build a farming sector that is both productive and environmentally responsible, setting a global standard for agricultural development.

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The Indian agricultural landscape is undergoing a digital revolution, and at the heart of this transformation is the Farmer Samvad Mobile Application by Indian Potash Limited (IPL). PS Gahlaut, the Managing Director of IPL, has been a driving force behind this initiative, emphasizing technology’s role in empowering farmers. Launched to address challenges like access to quality inputs and market information, the app has become a lifeline for over 10,000 farmers, boasting a 4.1 rating on the Google Play Store. It offers a one-stop platform for knowledge, support, and community engagement, aligning with Gahlaut’s vision of modernizing agriculture.

Beyond the app, PS Gahlaut has been vocal about sustainable farming, especially following the Union Budget 2024’s ₹1.52 lakh crore allocation for agriculture. He highlights the budget’s focus on subsidies for seeds, fertilizers, and eco-friendly pesticides, which he sees as a game-changer for small farmers. “Financial empowerment through subsidies is a lifeline for our farmers,” Gahlaut notes, emphasizing how these measures enable farmers to adopt best practices. Additionally, the budget’s push for organic farming and climate-resilient crop varieties resonates with his advocacy for sustainability, ensuring long-term viability for India’s agricultural ecosystems.

The synergy of technology and policy reflects Gahlaut’s broader vision for rural development. The Farmer Samvad app fosters community through interactive forums, allowing farmers to share experiences and access expert advice, while budget-driven infrastructure investments in irrigation and storage promise to reduce post-harvest losses. PS Gahlaut envisions a future where innovation and sustainability converge, stating, “The future of India’s agriculture lies in our ability to innovate and adapt.” By bridging digital tools with policy support, he is paving the way for a resilient, prosperous farming community that can transform India into a global agricultural leader.

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Many of us fondly remember our grandparents and parents tuning in to the radio when we were young. Before television became commonplace in households, radio was the primary source of information and entertainment. Let's explore the journey of the radio industry, its current status, and gain insights from Partho Dasgupta. Even today, we find joy in listening to the radio during our drives, as it surprises us with unexpected and sometimes nostalgic songs. In an era where television competes with OTT and other digital services, radio continues to remain relevant.

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