In this high-energy episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, founder of Best Practice Media, to dive deep into how AI is revolutionizing performance marketing, personalization, and paid media strategy.

Taylor shares cutting-edge insights from managing over 100 brands across e-commerce and local business — and unpacks how AI tools are transforming everything from video content creation to cash flow modeling. Whether you're trying to convert dress shoppers or find leads for a functional medicine clinic, Taylor’s got battle-tested strategies you can implement today.

Topics We Cover:

• Why static content still rules the top of funnel — and when to switch to video
• How AI is being used to auto-generate ad variations without re-shooting content
• What “cohort personalization” really means (and what marketers get wrong)
• The key mistake companies make with paid ads — and why it’s not your silver bullet
• AI-powered cash flow modeling that connects marketing to real margin impact
• The shift in agency value: from execution to strategic guidance

Whether you're a CRO, marketer, founder, or just trying to keep up with AI's impact on sales and marketing, this episode is packed with both inspiration and practical takeaways.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Selling the Cloud, the podcast that explores the art and science of B2B sales in today’s ever-evolving SaaS world. In this episode, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, Chief Revenue Officer at Best Practice Media, for a deep dive into how AI is transforming the landscape of digital marketing.

Taylor brings a fresh perspective on leveraging artificial intelligence—not just to streamline marketing operations, but to drive real business outcomes. From content creation and funnel development to customer research and campaign optimization, Taylor shares how his team has integrated AI at every step of the go-to-market process.

In Part 1 of this conversation, you’ll learn:

• Why now is both the easiest and hardest time to launch a brand
• How Best Practice Media uses AI to reduce noise and create differentiation
• The difference between creating content and creating content that converts
• What it means to build a "client brain" using AI for faster onboarding and smarter insights
• How AI tools like ChatGPT are being customized to automate meeting recaps, competitor analysis, and more
• Why decision-making “widgets” matter—and how to preserve them for strategic thinking
• The power of relevance in storytelling and how to align messaging with what customers actually care about
• A case study on collagen protein marketing and how AI helped uncover the true customer motivators

Taylor also shares his philosophy on balancing human creativity with AI efficiency and gives tactical advice on where to start if you're just beginning your AI journey in marketing or sales.

Stay tuned for Part 2, where we’ll dive deeper into how AI is used to test campaigns before going to market, build high-converting acquisition funnels, and balance automation with human creativity at scale.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Selling the Cloud – Part 2: AI’s Role in Sales Transformation with Jonathan Kvarfordt

In Part 2 of our deep dive with Jonathan Kvarfordt (Momentum.io), we explore the next frontier of AI in sales, from orchestration vs. automation to the future of CRM and how AI is reshaping the role of sellers.

Key Takeaways:

• From Automation to Orchestration – Why simply automating sales isn’t enough anymore
• Where to Start with AI – How revenue leaders should identify gaps before adding AI to the mix
• The Future of CRM – Is AI making traditional sales systems obsolete?
• Sales Enablement in an AI World – What skills will sellers need to thrive as AI takes over manual tasks?

What’s Next? – The risks of falling behind in AI adoption and how businesses can move fast without breaking their GTM strategy

Plus, Jonathan shares some must-know AI tools, breaks down common AI misconceptions, and answers rapid-fire questions about sales, enablement, and the evolving tech stack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.