In this episode, Larry Levine, author of Selling in a Post-Trust World, dives into the critical role of trust, authenticity, and soft skills in sales. He shares the powerful strategies behind transitioning from transactional to transformational sales, emphasizing the importance of building genuine relationships and truly understanding clients' needs.

We explore the "trust formula," a framework for creating meaningful value and cultivating authentic connections that set sales professionals apart in a skeptical world. Larry also highlights the power of continuous learning, networking, and intentional communication for young professionals looking to elevate their confidence and impact.

Larry believes that success in sales comes from a commitment to serving others and contributing to a greater cause, which not only leads to personal fulfillment but also elevates the entire sales profession.

What you’ll learn in this episode:

• Insights of Larry’s new book: "Selling in a Post Trust World"

• The significance of authentic relationships and meaningful value in sales

• The critical role of trust, credibility, and consistency in building relationships in sales

• Larry’s 'trust formula' to navigate the sales landscape

• The impact of the shift from transactional to transformational sales methods

• The profound impact of coaching on salespeople’s confidence and success,

• Why sales training should focus on people skills, not just product knowledge.

• How vulnerability can be a strength in building relationships

Resources & Links

Larry Levine

• New Book: https://sellinginaposttrustworld.com/

• https://www.sellingfromtheheart.net/

• Facebook: https://www.facebook.com/larry.levine.1992/

• Twitter/X: https://twitter.com/Larry1Levine

• LinkedIn: https://www.linkedin.com/in/larrylevine1992/

• YouTube: https://www.youtube.com/@SellingFromtheHeart

Ed Molitor

• LinkedIn: https://www.linkedin.com/in/themolitorgroup/

• Website: https://www.themolitorgroup.com/