『School Owner Talk』のカバーアート

School Owner Talk

School Owner Talk

著者： Allie Alberigo & Duane Brumitt
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  • 417 | Frustrated but Focused: School Owner Struggles No One Talks About

    417 | Frustrated but Focused: School Owner Struggles No One Talks About
    2025/07/17
    Podcast Description In this raw and revealing episode of School Owner Talk, Allie Alberigo and Duane Brumitt have an honest conversation about what it’s like to run a martial arts school when things aren’t going well — and you still have to “stay positive.” They share their personal frustrations, reflect on recent events with low turnout and lack of engagement, and talk candidly about the pressure school owners feel to always be “on.” This episode is a must-listen for anyone who’s ever felt alone in the grind of school ownership and needs a reminder that they’re not. https://youtu.be/a8RsXoE4qks Key Takeaways Even successful school owners experience disappointment and discouragement — you’re not alone. It’s okay to admit that an event or idea flopped; not everything has to be a win. Social media creates pressure to always show positivity, which can disconnect you from your authentic experience. Talking to other school owners who are going through the same challenges can be incredibly validating. There is value in sharing real struggles — not just the highlight reel. When things aren’t going well, sometimes the best move is to step back and reassess without judgment. Action Steps for School Owners Create a small peer group or accountability partner you can vent to without judgment. Review the last event or campaign that didn’t go well. What would you change? What’s not worth repeating? Schedule quiet time for reflection on what you want from your school — not just what others expect. Share your honest thoughts in a safe space (like our School Owner Talk group) to encourage others and reduce isolation. Give yourself permission to take a breath. Not every season is a growth season — some are for rebuilding. Additional Resources Mentioned None were directly referenced in this episode, but listeners are encouraged to revisit past episodes about leadership, burnout, and staying grounded.
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    59 分
  • 416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School

    416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School
    2025/06/19
    Podcast Description Summer should be a time to recharge — but for martial arts school owners, it often turns into a season of burnout and overwhelm. In this episode, Duane Brumitt and Allie Alberigo share real-world strategies to help you enjoy your summer while keeping your school healthy and profitable. They break down how to plan intentional time off, train your team to operate smoothly in your absence, and use systems and automations to keep your leads and students engaged — so you can step away without losing momentum. https://youtu.be/BzSDvTvGGfc Key Takeaways Why scheduling planned closures can strengthen retention and family loyalty How to set and enforce communication boundaries with staff and parents Tools and routines Duane and Allie rely on for owner self-care and productivity The difference between delegating and abdicating — and why it matters How Parkinson’s Law can help you work smarter, not harder Real examples to protect your time off — without guilt Action Steps for School Owners Block Time Off in Advance: Review your calendar and set clear closure dates for breaks and vacations. Communicate these confidently to students and families. Document and Train: Record videos and create clear SOPs so your team knows exactly what to do in your absence. Empower them to make decisions. Establish Boundaries: Use Slack, email auto-responders, and defined office hours to train parents and staff when to expect replies. Automate Marketing: Schedule your emails, push notifications, and social posts in advance to keep new leads and current families engaged. Plan Recharge Time: Prioritize activities that truly help you reset — whether that means hobbies, quiet time alone, or family time. Additional Resources Mentioned Parkinson’s Law: Work expands to fill the time you allow for its completion. Give yourself less time and watch your efficiency increase. Recommended Tools: Slack for staff communication, Spark CRM for marketing automations, ChatGPT for creating and refining content and SOPs.
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    59 分
  • 415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School

    415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School
    2025/06/05
    Podcast Description In this episode of School Owner Talk, Allie Alberigo and Duane Brumitt dive deep into the art of enrollment and upgrades. If you’ve ever felt uncomfortable selling, unsure how to present your programs, or hesitant to introduce upgrades like Leadership or BBC — this episode is for you. You’ll learn how to confidently present your school’s value, close enrollments without pressure, and build an upgrade culture that feels rewarding — not salesy. Key Takeaways Sales is about service, not persuasion A smooth enrollment process starts with connection Use scripts, visuals, and practice to confidently present your programs Upgrades should be earned and exciting, not forced Students and parents respond to clarity, structure, and confidence Action Steps for School Owners Audit your current enrollment process — Is it consistent and parent-friendly? Train your team to deliver a clear presentation and confidently handle objections. Create a visual pricing sheet or digital presentation that walks parents through your programs. Schedule quarterly upgrade events and offer them to students who demonstrate readiness. Use testimonials and success stories as part of your pitch to build trust and credibility. Additional Resources Mentioned Whiteboards or printed visuals for pricing/program breakdowns Team role-play for objection handling Leadership and Black Belt Club structure documents (Duane references these internally)
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    59 分

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