Nick welcomes business growth coach Dawn McGruer to discuss the often-overlooked topic of strategy in business. Nick highlights the importance of understanding strategy through the lens of individual psychology and behaviour. Dawn shares her extensive background in marketing and coaching, emphasising the significance of designing a business model that aligns with personal values and lifestyle.

The conversation delves into the psychology behind consumer behaviour, the importance of clarity in business goals, and the necessity of building strong relationships in a competitive landscape.

KEY TAKEAWAYS

• Establishing clarity around what you want from your business and life is crucial. This foundational piece helps ensure that the business model aligns with personal values and goals, preventing the creation of a "Franken business" that one might later want to tear down.
• It's essential to design your offerings based on the real problems your target clients face, rather than simply replicating what others are doing. This approach leads to creating unique and remarkable solutions that resonate with potential clients.
• A sustainable and scalable business model should be simple and focused. Knowing your numbers and understanding what it takes to deliver your services effectively can lead to better client relationships and overall business success.
• Building strong relationships is fundamental in business. Understanding the psychology of clients and fostering genuine connections can lead to better outcomes and a more enjoyable business experience.

BEST MOMENTS

"My whole mission for next year is to really kind of carve out a space where I'm not just the whole word of coach... I want to define my message more in terms of mentoring and strategy."

"I would rather cut a cost than sell my soul. If I had to cut something else out, not to take that client, I would rather do that."

"When you get the business model right, every industry can be very lucrative and it can be very easy. It doesn't have to be difficult."

"I think the thing is, is if your messaging is right, you can be brand new onto the market and have command authority in anything that you do."

GUEST RESOURCES

Dawn McGruer - https://dawnmcgruer.com/

VALUABLE RESOURCES

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

Nick’s LinkedIn: https://highvalueexit.com/li

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/

Nick welcomes business strategist and performance coach Will Polston for an insightful conversation about personal development, identity, and the journey of entrepreneurship.

Will shares his transformative experiences, including a pivotal moment at a Tony Robbins event that shifted his focus from chasing money to empowering others to live fulfilling lives.

The discussion delves into the challenges faced by business owners, particularly after exiting their ventures, and the importance of redefining identity and purpose. With a focus on creating a "North Star" mission, Will emphasises the significance of aligning personal values with professional goals to achieve lasting fulfillment and energy in life.

KEY TAKEAWAYS

• The transition from being a business owner to not having that identity can lead to feelings of depression and a loss of purpose. It's crucial for individuals to recognise how deeply their identity is tied to their business.
• The concept of self-sabotage may actually be a form of self-care. When individuals feel overwhelmed by growth and the associated stress, they may unconsciously limit their progress to maintain their desired lifestyle and reduce stress.
• Establishing a North Star or overarching mission can provide direction and purpose after exiting a business. This mission should be something that energises and fulfills individuals, allowing them to detach from specific outcomes and focus on the process.
• The language individuals use to describe themselves significantly impacts their identity and motivation. Shifting from phrases like "I have to" or "I should" to "I choose to" or "I love to" can lead to a more energised and fulfilling life.

BEST MOMENTS

"I grew up with a belief that money equaled happiness... I thought, well, it's obvious money equals happiness."

"I believe you can create your North Star... you don't have to travel the world to have this big realisation."

"When you have this North Star mission, you are living in your highest values... you take inspiration in spirit, what's another word for spirit? Energy."

GUEST RESOURCES

Will Polston - https://willpolston.com/

VALUABLE RESOURCES

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

Nick’s LinkedIn: https://highvalueexit.com/li

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/

Nick dives into the topic of finding focus when business growth has stalled. Drawing from his experience and insights, he introduces a straightforward yet powerful exercise known as the "rule of ones." This exercise encourages entrepreneurs to simplify their approach by identifying one clear target market, one core offer, one traffic source, one lead generation tool, one sales conversion process, and committing to a timeframe for implementation.

Nick emphasises the importance of focus and persistence in entrepreneurship, sharing valuable strategies to help listeners refine their business models and drive future growth.

KEY TAKEAWAYS

• When growth stalls, it's essential to simplify and refine your business model by concentrating on key areas, such as identifying one clear target market, one core offer, and one traffic source.
• This exercise involves defining six "ones" to regain focus: one target market, one core offer, one traffic source, one lead generation tool, one sales conversion process, and committing to one year of execution.
• Deeply understanding your ideal customer’s needs, fears, and desires is crucial. Creating a detailed customer avatar can help tailor your marketing and product offerings effectively.
• Establishing a single lead generation tool and a streamlined sales conversion process can enhance efficiency and effectiveness in attracting and converting customers.

BEST MOMENTS

"It's about deciding what you're not going to do as much as it is deciding what you will focus on."

"If growth has stalled, I want you to look at your main offer again and answer these questions: Is it simple and clear? Does it solve a problem that exists for your ideal customer?"

"You need to give something away of value, ideally for free, in exchange for an email or something that can build your database."

"Success in entrepreneurship is about two main things: focus and not giving up."

VALUABLE RESOURCES

If you're interested in the mentoring that Nick talks about during this episode, message the word "MENTORING" to this email address: info@highvalueexit.com, or you can DM Nick on LinkedIn: linkedin.com/in/realnickbradley

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/