• 20–30% churn, $2–$3 million ARR, $1–$2 million CLV: SaaS churn benchmarks for B2B. https://www.vitally.io/post/churn-rate-benchmarks-b2b-saas-2025
• $750,000 turnover, $240,000 SE time, $180,000 AE time: Calculated from 10% turnover, 20% SE time, 15% AE time at $120–$150/hour. https://zylo.com/blog/111-saas-statistics/
• $400,000–$600,000 RFPs, $360,000 productivity waste: Estimated from 200+ hours at $150–$200/hour, 30% SE task inefficiency. https://chaotic-flow.com/saas-benchmarks-acquisition-cost-and-churn-challenges/
• 15–20% CAC increase, $50,000–$100,000, 10–15% renewal drop, $1–$2 million: SaaS retention metrics. https://www.poweredbysearch.com/blog/b2b-saas-churn-rate-benchmarks/

Come visit us at SE Worklife http://www.seworklife.com - I expect all types of responses and requests from this community. We have one book out of three book series - grab a copy and get free access to my SE Journey. Our team is a collective of the brightest and most experienced SE leaders across world-class organizations like Adobe, Google, Oracle, Elastic Search, Snowflake , Mongo DB , Databricks and a ton of others out there.

Data Sources:

• $300,000–$200,000 deal losses: Estimated from SaaS deal inefficiencies. https://www.kalungi.com/blog/saas-churn-rate
• $25,000 onboarding, $50,000 knowledge loss: Calculated from 90+ to 10–14 days at $150,000 salary, expertise loss. https://zylo.com/blog/111-saas-statistics/
• 15–25% win rate increase, $1.5–$2.5 million pipeline: SaaS benchmarks for B2B. https://www.vitally.io/post/churn-rate-benchmarks-b2b-saas-2025
• $500,000–$1 million implementation losses: Approximations from SaaS cost trends. https://www.scalexp.com/post/saas-benchmarks-2023-part-4-revenue-retention

Come visit us at SE Worklife http://www.seworklife.com - I expect all types of responses and requests from this community. We have one book out of three book series - grab a copy and get free access to my SE Journey. Our team is a collective of the brightest and most experienced SE leaders across world-class organizations like Adobe, Google, Oracle, Elastic Search, Snowflake , Mongo DB , Databricks and a ton of others out there.

Data Sources:

• $300,000 deal loss: Estimated from SaaS deal inefficiencies. https://www.kalungi.com/blog/saas-churn-rate
• $300–$450 note-taking, $25,000 onboarding, $50,000 ramp time: Calculated from 2–3 hours, 90+ to 10–14 days at $150/hour, $150,000 salary. https://zylo.com/blog/111-saas-statistics/
• $250,000 pilots, $500,000–$1 million implementations: Approximations from SaaS cost trends. https://www.scalexp.com/post/saas-benchmarks-2023-part-4-revenue-retention
• 15–25% win rate increase, $1.5–$2.5 million pipeline, 20–30% churn, $2–$3 million ARR: SaaS benchmarks for B2B. https://www.vitally.io/post/churn-rate-benchmarks-b2b-saas-2025

Come visit us at SE Worklife http://www.seworklife.com - I expect all types of responses and requests from this community. We have one book out of three book series - grab a copy and get free access to my SE Journey. Our team is a collective of the brightest and most experienced SE leaders across world-class organizations like Adobe, Google, Oracle, Elastic Search, Snowflake , Mongo DB , Databricks and a ton of others out there.