"I’d rather have questions I can’t answer than answers I can’t question."

Accounting ARC

With Donny Shimamoto.

Center for Accounting Transformation

Ron Baker discusses his revolutionary journey in accounting, his challenge to the status quo, and how accountants can lead transformation.

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In the latest episode of Accounting ARC, Baker, founder of the VeraSage Institute, shares his insights into the accounting profession’s evolution. A pioneer in value pricing, Baker’s career is defined by a relentless pursuit of better client relationships and innovative business models.

“I knew I wanted to be a CPA in high school,” Baker says. This passion led him to a Big Eight firm, but it wasn’t long before he began questioning traditional practices like the billable hour. “The billable hour was a lousy customer experience,” he explains.