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Rob Davidson - Reinventing Conferences for a Multi-Generational Audience
- 2025/03/18
- 再生時間： 32 分
- ポッドキャスト
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サマリー
あらすじ・解説
Managing director of MICE Knowledge, Rob Davidson talks to Alastair about how the business events industry is evolving to serve Boomers, Gen X, Millennials, and Gen Z. He explain s why conferences can’t be one-size-fits-all, how younger attendees demand interactive participation, and what event planners must do to create experiences that cater to every age group. In this episode, Rob explains why face-to-face events still matter in a digital world and why multigenerational networking can thrive with the right approach.
Key Takeaways
- Business events must adapt to shorter presentations and interactive formats
- Each generation attends events for different reasons. It may be for networking, learning, or connection
- Hybrid and online options have changed attendee expectations in a post-pandemic environment
- Mutual respect and inclusivity are key to attracting and retaining younger participants
Rob Davidson
www.miceknowledge.com
www.linkedin.com/in/robdavidson1/
www.routledge.com/Business-Events/Davidson/p/book/9781138735767
Generationally Speaking:
Generationally Speaking Website
Generationally Speaking on LinkedIn
Alastair Greener
Alastair on LinkedIn