This week’s guest comes from ‘across the pond’ – but his insights and expertise is far from foreign CPAs and firm owners alike.

Reza Hooda is the founder of Capture Accounting and a serious authority in the accounting industry. Reza delivers an invaluable service to his clients: He gets their time back and simplifies their processes so that they can focus on scaling, growing and generating revenue.

Additionally, Reza coaches others like him on how they can grow their own firm – everything from pricing, generating leads, closing deals and much more. You can check him out on his website, LinkedIn or podcast giving advice to shot-callers, accountants and aspiring entrepreneurs alike.

Yuri explores Reza’s come-up and experience that pushed him to go out and create his very own business where he can control (and design) his experience. You’ll also get a sneak peek into Reza’s POV on differentiation, the importance of niching down or specializing, and much more!

Episode Highlights:

0:00 - Teaser
0:53 - Introduction
2:43 - What surprised Reza when he went out on his own
8:46 - Reza’s “a-ha” moment
10:49 - Zooming in on Reza’s pricing experience
18:20 - Differentiating yourself w/o using price
21:15 - Building your dream team
26:34 - For new firm owners: how to successfully start right from the beginning
29:12 - How you can start and be like Reza’s example
31:53 - “Going deeper” and why you should specialize
35:05 - Episode wrap-up

ABOUT HOST YURI KAPILOVICH

Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.

Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.

CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/

CONNECT WITH REZA HOODA
LinkedIn: https://www.linkedin.com/in/rezahooda/?originalSubdomain=uk
Website: https://www.rezahooda.com/