Will Prout is the Head of Growth at Titan Casket, which manufactures easily accessible and customizable caskets. As an experienced DTC marketer and growth hacker, he specializes in helping consumers in overlooked industries. Before Titan Casket, Will was the Director of Growth Marketing at Perry Health and the Senior Manager of Paid Acquisition at Fabric Technologies.

Niche spaces like the funeral industry are often hindered by tight buying windows and one-time purchases, necessitating creative marketing campaigns and consumer education. How can you solve these problems to move your startup in the right direction?

Upon entering the funeral industry, growth marketer Will Prout discovered that funeral homes often pressure people to purchase overpriced caskets just before the funeral, leaving them with few choices for planning and customization. By developing fun characters, creating educational social media content, and including celebrity features, Will and his team entice customers to purchase customizable caskets in advance on ecommerce sites. If you’re struggling to educate and market to consumers, you can offer innovative product solutions rather than exhausting all your marketing resources, allowing you to boost sales and streamline growth.

In this episode of Ecom Experiences, Will Prout, the Head of Growth at Titan Casket, joins Samir Balwani to talk about revolutionizing the funeral industry through creative marketing and product strategies. Will explains how he educates consumers on the FTC (Federal Trade Commission) Funeral Rule, the surge of AI in marketing caskets, and the value of continuous learning in niche industries.