David Eriksson is the founder of Eriscale a provider of relationship first outbound sales strategies.

As the founder of Eriscale, David Eriksson helps B2B service providers to increase their rate of growth by adopting a relationship first approach to sales.

In this episode of the Abeceder podcast The Independent Minds, David explains to host Michael Millward the four stages of the Relationship First approach to selling.

David and Michael discuss the advantages and disadvantages of the approach and explore what makes a business ready to adopt Relationship First Selling.

You have probably heard the expression, people buy people, because they want a relationship with the people who represent the companies, they do business with.

You will leave this episode knowing that Relationship First selling is the way to enable people to buy from you, instead of you selling to them.

Find out more about both Michael Millward, and David Eriksson at Abeceder.co.uk

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms, Zencastr really does make creating content so easy.

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Travel

When this episode of The Independent Minds was recorded, David and his family lived in Switzerland. David now lives in Dubai UAE. With discounted membership of the Ultimate Travel Club, you can travel to Switzerland, Dubai or anywhere else at trade prices on flights, hotels, trains, and so many more travel related purchases.

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Being a Guest

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