JP Peters is a celebrated record producer based in Winnipeg, Manitoba, whose work has quietly but powerfully shaped the sound of countless Canadian artists. Known for his masterful production style, deep musical intuition, and unwavering dedication to the craft, JP brings a rare combination of technical excellence and emotional depth to every project he touches. As the owner of Private Ear Recordings and a producer for nearly 3 decades he has been a major part of records from indie gems to boundary-pushing records and his fingerprints are all over some of the most compelling music coming out of the prairies. Begonia, Royal Canoe, Propaghandi and hundreds of others. Whether you're a fan, a fellow creative, or just love hearing how great music gets made, this conversation is not to be missed.

Steven Maxted is the founder of Eh Marketing, creator of Type Eh, and the voice behind the Eh Podcast. He's a man whose influence in Manitoba’s entrepreneurial and creative communities continues to grow. Known for his passion, authenticity, and relentless support for local voices, Steve brings a wealth of insight and warmth to every conversation. We explore his journey through business, branding, and storytelling, and dive into how he's created platforms that elevate others across Winnipeg and beyond.

Jerry Sereda is an award-winning country artist whose powerful voice and heartfelt songwriting has been lighting up the Canadian music scene for nearly two decades. We dive into the stories behind his latest tracks, his Métis roots, and the passion that fuels both his music and his mission to uplift Indigenous voices. Jerry’s authenticity, charm, and deep connection to his culture make this a must-listen. Tune in for laughs, inspiration, and a behind-the-scenes look at a true country powerhouse.