Israa Alrawi, founder of The Winbox, shares her expertise in refining email deliverability for optimal eCommerce reach with our host Scott Brandley. She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates.

With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers.

In this episode, you'll learn:

• Effective strategies to refine email deliverability and boost eCommerce reach.

• How to build personalized email campaigns that resonate with your audience.

• Common email marketing mistakes that hurt deliverability and how to avoid them.

Tune in and learn how to make your email marketing work harder for you and take your eCommerce success to the next level.

Watch the full episode: Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi https://youtu.be/sfvQcKwYxLk

Open, Click, Grow. Your Guide To Increasing Your Profitability In The Next 30 Days through Email Marketing: https://www.thewinbox.com/

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Connect with us:

Website: https://www.shopperapproved.com/

LinkedIn: https://www.linkedin.com/company/shopperapproved/

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Instagram: https://www.instagram.com/shopperapproved/

Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.

Connect with Scott Brandley:

Linkedin: https://www.linkedin.com/in/scott-brandley/

Facebook: https://www.facebook.com/scottbrandley1/

Israa Alrawi is the founder of The Winbox, an email marketing educational platform dedicated to helping direct-to-consumer (DTC) brands scale profitably without relying on discounts. With over eight years of experience, Israa successfully launched her own e-commerce store, scaling it to six figures in just three months, and has since discovered her passion for growing raving buyers through email marketing. She has helped over 1,000 clients and students generate more than $110 million in email revenue, implementing proven strategies to acquire cheaper leads and secure lifetime customers. As an expert in email deliverability, strategy, and retention, Israa also teaches at the SOS Ecom Academy, where she shares her insights on list growth and profit through email.

Connect with Israa Alrawi:

Website: https://www.thewinbox.com/

LinkedIn: https://www.linkedin.com/in/israaa/

Twitter: https://x.com/Israa_TheWinbox

Instagram: https://www.instagram.com/the_winbox/