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Erik's Window Tinting San Marcos TX

Main Themes:

• Troubleshooting GoHighLevel (GHL) for real estate agent outreach
• Review of Erik's real estate journey and current challenges
• Discussion of Erik's window tinting business & potential growth strategies
• Networking and potential collaboration between Erik and Bill

Key Facts & Ideas:

Erik:

• Real Estate:Started wholesaling in 2021, completed 2 deals.
• First deal through driving for dollars, JV'd and profited $15k.
• Second deal also JV'd, attempted to wholesale but ended up fix & flipping, losing money due to market shift.
• Currently focusing on agent outreach for cash deals due to financial constraints.
• Utilizing Propwire for free leads but facing issues with phone number format in GHL.
• Window Tinting:Owns "Limitless Film Solutions TX" - [Limitless Film Solutions TX.com](Limitless Film Solutions TX.com)
• Started 2-3 months ago after leaving a dealership job.
• Services include window tinting & PPF installation for dealerships and individuals.
• Utilizing a CRM for lead management and review requests.
• Seeking ways to increase business during the slower winter season.

Bill:

• Real Estate:Active in real estate for 2.5 years, joined Sub2 around the same time.
• Experience wholesaling & connecting buyers and sellers.
• Currently primarily focuses on teaching people how to utilize GHL.
• Has a strong buyer list and open to potential collaborations with Erik.
• Background:Owned a mobile detailing business for 15-20 years.
• Ran an eBay business, comfortable with technology.
• Shared valuable insights and connections from his detailing experience to help Erik grow his window tinting business.

GHL Troubleshooting:

• Erik is having trouble with GHL properly sending SMS messages to agents.
• Issue seems to stem from Propwire only providing one phone number field, without specifying mobile or landline.
• Bill advises Erik on:
• Checking his sender reputation in GHL to avoid being blacklisted.
• Utilizing the number validation trigger to verify numbers and improve deliverability.
• Improving SMS messaging by using conversational language and avoiding spammy wording.

Action Items:

• Erik will implement the GHL number validation trigger.
• Erik will refine his agent outreach SMS messaging.
• Erik will explore networking opportunities within the San Marcos real estate community.
• Erik will explore marketing his window tinting business to performance shops and car enthusiasts.
• Erik and Bill scheduled a follow-up call for January 15th to discuss progress and potentially delve deeper into GHL automation.

Noteworthy Quotes:

• Bill on agent outreach SMS: "I think that style of messaging is going to get increasingly difficult to get a response from... Agents are just totally over it and they're just going to spam mark you as spam all the time."
• Bill on GHL and AI: "People get overwhelmed pretty quick. They're like, 'I want an AI robot.' I'm like, 'No, you don't even know how to have a conversation yet. You do not need an AI robot.'"
• Bill advising Erik: "Double down your backyard. Go have coffee with realtors and have meetups and get people together."
• Bill on detailing: "Detailing is a messy world. Stay in the world of tint. It's clean. You're not cleaning people's dead skin, toenails, and whatever the hell else comes in people's crappy cars."

This briefing doc summarizes the main points discussed in the call and identifies potential areas for collaboration and growth for both Erik and Bill.