QR codes don’t have to be bland, generic, or off-brand. In this episode, Codey and Emily break down how to create QR codes that not only look great but actually work in the real world.

They cover:

• What “custom” really means, beyond colors and logos

• How to design codes that are scannable and branded

• Common printing mistakes that hurt performance

• Why branded URLs and landing pages matter just as much as design

• Practical tips for making QR codes part of your overall campaign identity

  
  

Whether you’re in marketing, design, or just tired of seeing black-and-white boxes on top of beautiful layouts, this episode will help you build codes that look like your brand, not an afterthought.

🌐 Learn more at qrcodekit.com

QR codes are everywhere, but most people still don’t use them well. In this episode, Codey and Emily break down what makes a QR code functional, branded, and actually worth scanning.

They cover:

• Where QR codes came from (and why they’re still relevant)
• Static vs. dynamic QR codes and why one of them just doesn’t cut it
• What makes a QR code look great and work reliably
• How to track performance and connect to your analytics
• Where QR codes are working best right now and where they fail
• The biggest mistakes people still make in 2024

This is the episode for anyone who’s ever added a QR code to a flyer and hoped for the best. Learn how to make them part of your strategy, not just your layout.

🌐 Explore more at https://qrcodekit.com

Beyond the scan: Design, data & doing it right

In Part 2 of our deep dive into QR code marketing, we move past the basics and into the stuff that really makes or breaks a campaign.

You’ll learn:

• How to design QR codes that look great and actually scan
• What to track, how to track it, and what those numbers really mean
• The most common mistakes brands make and how to avoid them
• Why your post-scan experience matters more than you think
• What to look for in a platform if you're scaling your QR strategy

We wrap up with a clear message: QR codes aren’t just stickers but marketing assets. And when you use them right, they don’t just get scanned. They convert.

🌐 Explore more at https://qrcodekit.com