Putting your 'Worst' foot forward: How can we make dating apps more honest?
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Putting your 'Worst' foot forward: How can we make dating apps more honest?
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When we are looking for a date, people often say how important it is that they can make you laugh. This is especially true when looking for a long-term relationship - you want to be with someone who is funny if you are in for the long haul! But wit is often difficult (and sometimes dangerous) to get across online, where tone, timing and accentuation are lost. How can humour win you love, and can you 'laugh someone into bed'?
These are among the serious and silly questions that I will address with our guests, Jonny Ford and Jared Fryer. They are professional writers and comedians who formed their business by providing comedy writing workshops to copywriters and creatives in the advertising sector: Just Ad Comedy. Who doesn't enjoy a funny ad?
For this episode, I also wanted to focus on the lack of honesty often displayed by users on dating apps. Jonny and Jared believe that they have found the solution to this, with their dating app 'Worst'.
Produced by the Bloomsbury Institute London.