Meet Rory!

Zane speaks with Rory Henry, a certified financial planner and behavioral financial advisor, about the integration of behavioral finance and holistic wealth management. Rory discusses his journey from tax professional to wealth management, emphasizing the importance of a holistic approach that considers all aspects of a client's financial life. The conversation delves into the evolution of financial advisory, the significance of understanding clients' emotional relationships with money, and the necessity of having difficult conversations to guide clients toward their ideal futures.

Rory also explores the concept of money scripts and how they influence financial decisions, advocating for a values-based planning approach to create meaningful financial strategies. In this conversation they discuss the intricate relationship individuals have with money, the importance of self-assessment in financial planning, and the need for holistic approaches in wealth management. Rory shares insights from his new book aimed at accounting professionals, emphasizing the integration of behavioral finance and the necessity of engaging non-financial spouses in financial discussions. He also highlights his mission to reduce financial stress and expand financial literacy through media.

Takeaways

- Holistic financial planning encompasses all aspects of a client's financial life.

- Behavioral finance plays a crucial role in understanding client decisions.

- Asking the right questions can lead to deeper client insights.

- The emotional side of finance is often overlooked but essential for effective advisory.

- Engaging in future self-exercises can provide clarity on financial goals.

- The accounting profession is evolving into a more holistic advisory role.

- Improv can enhance personal development and public speaking skills.

- Asking for help is essential for growth and learning.

- The future of accounting is bright with many opportunities.

Sound Bites

"Return on relationship is key."

"We need to ask the right questions."

"We're advising clients from womb to tomb."

"Don't be afraid to ask for help."

Chapters

00:00 Introduction to Holistic Wealth Management

05:14 The Evolution of Financial Advisory

10:00 Understanding Holistic Financial Planning

15:10 The Role of Behavioral Finance

19:51 Navigating Difficult Conversations in Advisory

24:58 Exploring Money Scripts and Their Impact

30:01 The Future of Financial Advisory

30:01 The Importance of Self-Assessment in Financial Planning

31:00 Introducing the Book: A Guide for Accounting Professionals

34:18 The Value of Holistic Financial Planning

36:57 Engaging Non-Financial Spouses in Financial Conversations

38:49 Rory's Mission to Reduce Financial Stress

39:45 Future Goals: Expanding Financial Literacy through Media

41:18 The Role of Improv in Personal Development

46:58 Advice for New Accountants and the Future of the Profession

Connect with Rory:

LinkedIn personal - https://www.linkedin.com/in/roryshenry/

Get the book - https://advisror.com/

Meet Vipul!

Zane Stevens speaks with Vipul Seth, Managing Director of AdvancedTrack Outsourcing. They explore Vipul's journey from a family business background to becoming a transformative leader in the accounting industry.

Vipul shares insights on the evolving role of accountants, the importance of technology in enhancing client relationships, and the vision behind his successful outsourcing firm. The conversation emphasizes the need for accountants to be proactive advisors and professional friends to their clients, ultimately aiming to change lives through their work. In this conversation, Vipul Sheth discusses the importance of building a culture of excellence in accounting, embracing technology for future growth, and the significance of collaboration and mentorship in the industry. He shares valuable lessons from his early career, emphasizes the need for patience in business, and highlights the role of sports in developing teamwork skills. Vipul also reflects on his leadership values, advocating for authenticity and open communication within teams.

Takeaways

- Accountants can change lives, but not by producing a set of accounts.

- The journey into accounting often starts with unexpected influences.

- Building relationships is key to successful accounting practices.

- Technology allows accountants to be more proactive in their advisory roles.

- Creating a business that operates independently is a crucial goal.

- Mistakes in business are valuable learning experiences. - Accountants should strive to be professional friends to their clients.

- Challenging oneself leads to continuous improvement in business.

- Outsourcing can free up time for more client-facing activities.

- The success of a business is tied to the success of its clients. Building a culture of excellence is essential for success.

- Embracing technology is crucial for staying relevant.

- Continuous learning and collaboration with peers are key.

- Patience is vital for long-term business growth.

- Authenticity in leadership fosters trust and openness.

- Team sports can enhance teamwork and communication skills.

- Testing new technologies with clients can lead to innovation.

- A no-blame culture encourages honesty and accountability.

- Mentorship plays a significant role in professional development.

- Adaptability is necessary in a rapidly changing business environment.

Sound Bites

"Accountants make a difference. We absolutely do."

"I wanted a business that could operate without me."

"Building a culture of excellence is key."

"Keep reading, talk to your peers."

"Authenticity is key in leadership."

"Collaboration leads to better results."

"Patience is essential in business."

"Be ready for a rough ride in business."

"Honesty is the number one quality in a friend."

Chapters

00:00 Introduction to ProteaConversations

01:42 Meet Vipul Seth: A Transformative Leader

04:32 The Journey into Accounting

10:01 The Role of Accountants in Changing Lives

16:28 Transitioning from Audit to Business Ownership

21:11 Starting AdvancedTrack: The Vision Behind the Business

25:43 The Unique Approach of AdvancedTrack

31:03 Creating Value Through Technology and Outsourcing

32:38 Building a Culture of Excellence

35:30 Embracing Technology for Future Growth

38:44 Staying Ahead in Technology

45:09 Lessons from Early Career Experiences

48:04 Leadership Values and Authenticity

53:59 Advice for New Business Owners

54:55 Personal Insights and the Role of Sports

Introducing Caleb Jenkins, the 2024 Insightful Accountants Pro Advisor of the Year.

We Caleb's journey in accounting, his early influences, and the importance of community service. Caleb shares insights on wealth management, values-based investing, and the significance of having a vision and direction in one's career. The conversation highlights the impact of family support, personal growth, and the drive to make a difference in the community. In this conversation, Caleb Jenkins discusses the importance of trust in community programs, the complexities of different types of poverty, and how these insights have revolutionized his approach to business. He emphasizes the shift from compliance to advisory work in accounting, the significance of community engagement, and the balance between leadership and following. Caleb also shares practical advice for aspiring accountants and personal insights into his life and values.

Takeaways

- Caleb Jenkins emphasizes the importance of community service and giving back.

- He started his accounting journey at a young age, influenced by his father's firm.

- Caleb's passion for accounting was nurtured through hands-on experiences.

- He believes in the power of leadership over following.

- Education and self-directed learning played a crucial role in his career.

- Caleb chose to pursue an Enrolled Agent designation instead of a CPA.

- He is passionate about values-based investing and wealth management.

- Caleb's outreach work in Haiti has significantly impacted his perspective.

- He encourages others to take accountability for their career paths.

- Caleb's success is attributed to hard work, determination, and a clear vision. Trust is essential for community programs to succeed.

- Understanding the difference between crisis and chronic poverty is crucial.

- Chronic poverty requires a deeper analysis of root causes.

- Business practices should focus on solving underlying issues, not just surface symptoms. - Advisory work in accounting is about addressing root problems.

- Daily routines can impact work-life balance and productivity.

- Community engagement provides inspiration and growth opportunities.

- Effective leadership involves having a clear vision and inspiring others.

- Aspiring accountants should seek certification and community involvement.

- Personal experiences shape our professional journeys and values.

Sound Bites

"I loved the eight hours of shredding."

"I started tracking my own books on QuickBooks."

"The aspect of being a leader rather than a follower."

"Advisory work is about solving root problems."

"Community inspires me and seeing others grow."

"Vision is the intersection of your higher principle."

"Get certified as a QuickBooks Pro Advisor."

Chapters

00:00 Introduction to Protea Conversations

01:18 Caleb Jenkins: A Journey in Accounting

03:50 Early Influences and Family Background

10:03 The Path to Accounting: Passion and Opportunity

22:40 The Importance of Vision and Direction

27:48 Outreach Work and Community Impact

28:51 The Importance of Trust in Community Programs

30:09 Understanding Different Types of Poverty

35:41 Revolutionizing Business Practices

37:40 The Shift from Compliance to Advisory

42:31 The Value of Community Engagement

46:16 Leadership: Balancing Vision and Following

49:20 Advice for Aspiring Accountants

51:50 Personal Insights and Fun Facts

Connect with Caleb: LinkedIn personal - https://www.linkedin.com/in/calebjenkins1994/